PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Brand Branding 92

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

Blogging 114

Blogging Software B2B Survey 114

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. This post provides summaries to four recent content marketing studies – as part of the cliff note series – which routinely provide quick reviews of surveys and studies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. Your staff?

Reputation 78

Reputation Government Film Viral 78

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. A Guest Post By Sarah D. Take on work that builds marketable skills. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

PR for Anyone

MARCH 13, 2024

Initially, she felt resistant and saw no point in it, but eventually, she found purpose and enjoyment in her studies. A pivotal moment came in 2016 when Cheryl completed her master’s degree amidst personal tragedy and significant legislative changes regarding juvenile sentencing.

Energy 130

Energy Education System Exercises 130

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 billion globally this year!

Brand 118

Brand Branding Video Social Media 118

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. That said, Team Fact could reverse the trend by stepping up its game on the communications front.

Communications 171

Communications Training Education System 171

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Gain your audience’s interest by gaining the interest of your industry’s influencers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 174

Case Study Healthcare Film Brand 174

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Communications Conversations

NOVEMBER 2, 2017

“ We started using it at the 2016 press conference at Target Field –and, it really took off. I also think we benefitted from the love our community has for the Twins. Last fall, I noticed many of the high schools in the area were using “hoco” and using a #hoco hash tag for their homecoming activities.

Case Study 113

Case Study Journalism Study Instagram 113

NewsWhip

SEPTEMBER 19, 2019

Another study revealed that 46 percent of Americans will meet the criteria for a diagnosable mental health condition sometime in their life. Engagement to mental health content has fluctuated since 2016, but engagement to content focused on mental health initiatives specifically, has increased since then.

Web 68

Web Exercises Employee Viral 68

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

A recent study shows that a majority of middle school students can’t tell the difference between real news and fake news. So, while we heartily endorse scrapping the overused, incorrect, or just bad words of 2016, why not investigate them a bit before trashing? Then the PR community can begin using some shiny new examples in 2017.

Pitching 120

Pitching Consumer B2B Survey 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Reputation Us

MARCH 27, 2023

PWC studied 202 publicly traded large U.S. B is for Buffering Provided by a Good Reputation A survey on Consumer and Employee ESG Expectations released in 2021 by consulting firm PWC shows that when companies overcommit and/or do not deliver on promised socially responsible initiatives they damage their relationships with their customers.

Reputation 78

Reputation Corporate Survey Employee 78

PRSay

AUGUST 1, 2016

The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring.

Resources 60

Resources Education Ethics Corporate 60

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

FEBRUARY 7, 2017

Two Comprehensive Studies about Blogging. The firm says it surveyed 1,055 bloggers and published the report late in 2016. I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey.

B2B 60

B2B Blogging Data Survey 60

Cision

MAY 12, 2016

I am most excited about continuing to grow our company into new areas, services and verticals amidst a very interesting time to be involved in data-driven communications. There is a lot of talk about the challenges facing the research and polling community, but where others may see challenges I see a ton of opportunity. .

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

NewsWhip

JULY 21, 2020

These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. the highest in the history of our data (starting in January 2016). He co-authored the book Building Successful Online Communities: Evidence-Based Social Design.

System 78

System Facebook Twitter Software 78

Sword and the Script

APRIL 5, 2016

FierceCMO: Study: CMOs are spending more on social and mobile. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. And markers need to have a plan to ensure that digital marketing investment is engineered to build an “owned media” audience: the utilitarian corporate blog, newsletter or community website.

Mobile 60

Mobile Survey Marketing B2C 60

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases. CREATE an effective earned media and content strategy.

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

APRIL 28, 2017

Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 45

Comparison Construction Study Retail 45