Cision

OCTOBER 2, 2017

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

Community 225

Community Social Media Pinterest Television 225

Deirdre Breakenridge

MAY 14, 2018

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. Good luck at studying abroad!

Study 164

Study Internal International Media 164

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Publicity 163

Publicity Study Survey Communications 163

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M.,

Social Media 150

Social Media Community Media Publicity 150

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 107

Case Study Study Video Writing 107

NewsWhip

JUNE 2, 2020

CASE STUDY. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Brand 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” The post STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic appeared first on Crenshaw Communications.

Brand 177

Brand Branding Study Communications 177

Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Education Web Software 115

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Media Relations 167

Media Relations Media Study B2B 167

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. What do communicators need to know about artificial intelligence, big data, and machine learning?

Community 148

Community Media Big Data Communications 148

Sword and the Script

OCTOBER 23, 2018

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. only 23% are using community building/audience participation to bring new voices to the table). This is a mistake. Of course not.

Content Marketing 143

Content Marketing B2B Study Marketing 143

Sword and the Script

OCTOBER 7, 2014

The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”. He rattled off a bunch of answers to prove his point.

Content Marketing 162

Content Marketing Study Marketing Survey 162

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

Case Study 92

Case Study Study Social Media Media Relations 92

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Unrivaled community, crew and coffee. ?? The post Folgers case study sums up what big ad agencies always get wrong about social first appeared on Arik Hanson. Last week in class where I teach as an adjunct at the University of St. pic.twitter.com/QOlGc2ZEVs. Folgers (@Folgers) January 30, 2022.

Case Study 78

Case Study Agency Study Creativity 78

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Uncover more social media trends by downloading our 2016 Global Social Journalism Study now.

Social Media 120

Social Media Journalism Media Study 120

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

Ethics 83

Ethics Reddit Advertising Advertising 83

Stephen Waddington

JANUARY 22, 2023

Making the shift from practitioner to part time researcher has been the most challenging - but rewarding - aspect of the first year of PhD studies. My next 12 months are focused on further reading and starting to frame a study. It’s likely that this will be through a series of case studies.

Publicity 168

Publicity Case Study Ethics Media Relations 168

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. This happened to be the case for Truliant. The Strategy.

Case Study 113

Case Study Strategy Study Brand 113

Stephen Waddington

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. Investment in its own communities is a key value for the BHM.

Agency 120

Agency Publicity Financial Case Study 120

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. So seniors play a very important role in our communities today. SPOILER ALERT: YES!

Case Study 100

Case Study Media Study Pitching 100

NewsWhip

AUGUST 30, 2022

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . The top communities in July 2022. As has become tradition, r/memes was the top community, though it was closer this month than it has been in previous months. .

Reddit 149

Reddit Community Sports Facebook 149

Flack's Revenge

OCTOBER 18, 2016

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

Groups 120

Groups Study Transportation Technology 120

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Agency Community 50

Cision

APRIL 7, 2017

And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies. ” “By giving guidance on the revenue margin it enables the analyst community to model more accurately their forecast numbers and this helps to prevent having real outliers in the consensus numbers.”

Study 120

Study Corporate Trends Communications 120

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. It delivers research and teaching in development studies.

Guidelines 171

Guidelines Ethics Storytelling Study 171

Stern + Associates

MAY 17, 2023

In the study, men reported receiving 11% more promotions, bonuses, and other incentives for providing social support to colleagues than women, even though women reported giving support more frequently. “To Every employee deserves a high return for investing in their workforce community, regardless of their demographic characteristics.”

Strategy 96

Strategy Community Employee Groups 96

Stephen Waddington

DECEMBER 16, 2022

I’m developing my studies around three principles that have emerged from my work. Research community I’ve managed my study around full-time work. There’s an incredible research community in public relations. The requirement for public relations in management is clearly described in literature (e.g.,

Report 122

Report Publicity Study Crisis 122

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].

Advertising 78

Advertising Advertising Trends Brand 78

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 87

Case Study Study Publicity Communications 87

Stephen Waddington

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190

Publicity Public Affairs Study Communications 190

PRSay

MAY 27, 2022

A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so. You can find this community online within the MyPRSA member section through this link. We are building this community through the PRSA Military and Veterans Task Force.

Public Affairs 164

Public Affairs Community Case Study Publicity 164

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 147

Company Public Affairs Survey Chemicals 147

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.

Local 112

Local Report Newspapers Social Media 112

Agility PR Solutions

JULY 26, 2021

In a recent study of 14,000 consumers, digital community building firm Vesta identified five audience segments and the […]. The post Consumers want more than rewards from brands—5 personas that have emerged in 2021 appeared first on Agility PR Solutions.

Consumer 166

Consumer Brand Branding Study 166

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 97

Social Media Consumer Media Brand 97

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

B2B 96

B2B Leadership Study Marketing 96

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S.

B2B 312

B2B Conference Content Marketing Brand 312