PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 170

Community Brand Branding Advertising 170

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Need an extra pair of hands?

Study 165

Study Communications Survey Pitching 165

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M.,

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

MAY 14, 2018

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. Good luck at studying abroad!

Study 164

Study Internal International How To 164

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Software Education Web 115

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

NewsWhip

JUNE 2, 2020

CASE STUDY. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Analytics 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” The post STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic appeared first on Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. What do communicators need to know about artificial intelligence, big data, and machine learning?

Community 148

Community Big Data Media Resources 148

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 131

Study Publicity Survey Internal 131

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. 40] Image credit: DALL-E, “ a robot looking very tired in the style of van Ghoh ” The post Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Now it’s gone quiet. PR Tech Sum No.

Pitching 122

Pitching Study Technology Report 122

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

Case Study 92

Case Study Study Resources Content Marketing 92

PR for Anyone

FEBRUARY 13, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. Rachel’s magnificent journey began with her stepfather’s collection of fine wine, which sparked a passion for crafting her own luxury selection. Find us on

Instagram 130

Instagram YouTube Travel LinkedIn 130

Onclusive

NOVEMBER 8, 2023

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Uncover more social media trends by downloading our 2016 Global Social Journalism Study now.

Journalism 120

Journalism Social Media Study Media 120

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Unrivaled community, crew and coffee. ?? The post Folgers case study sums up what big ad agencies always get wrong about social first appeared on Arik Hanson. Last week in class where I teach as an adjunct at the University of St. pic.twitter.com/QOlGc2ZEVs. Folgers (@Folgers) January 30, 2022.

Case Study 78

Case Study Study Agency Creativity 78

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. This happened to be the case for Truliant. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

OCTOBER 7, 2014

The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”. He rattled off a bunch of answers to prove his point.

Content Marketing 126

Content Marketing Study Marketing Survey 126

Wadds Inc.

FEBRUARY 22, 2024

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people.

Study 111

Study Social Media Journalism Survey 111

Flack's Revenge

OCTOBER 18, 2016

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

Groups 120

Groups Study Transportation Technology 120

Cision

APRIL 7, 2017

And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies. ” “By giving guidance on the revenue margin it enables the analyst community to model more accurately their forecast numbers and this helps to prevent having real outliers in the consensus numbers.”

Study 120

Study Meeting Corporate Data 120

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. So seniors play a very important role in our communities today. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

PRSay

APRIL 24, 2024

For his work and contributions to the Chapter, profession and community, he was recognized as the Hawaii Chapter’s Gregg W. He pursued higher education, earning his master’s in American Studies, a Ph.D., Perry Public Relations Professional of the Year in 2000 and inducted into the PRSA College of Fellows in 2001.

Education 78

Education Ethics Government Financial 78

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 82

Case Study Study Guidelines Internal 82

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. It delivers research and teaching in development studies.

Guidelines 171

Guidelines Ethics Study Community 171

NewsWhip

AUGUST 30, 2022

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . The top communities in July 2022. As has become tradition, r/memes was the top community, though it was closer this month than it has been in previous months. .

Reddit 149

Reddit Community Sports Video 149

PR for Anyone

FEBRUARY 14, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. She honed her skills by studying wine in Bordeaux and Napa Valley, preparing herself to build a winery from the ground up. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

PRSay

FEBRUARY 2, 2024

A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. In doing so, backlash from supporting issues that are “off-brand” can be mitigated. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

Stephen Waddington

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190

Publicity Study Public Affairs System 190

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history. Humans are a tribal bunch.

Community 40

Community Case Study Sports Groups 40

Agility PR Solutions

JULY 26, 2021

In a recent study of 14,000 consumers, digital community building firm Vesta identified five audience segments and the […]. The post Consumers want more than rewards from brands—5 personas that have emerged in 2021 appeared first on Agility PR Solutions.

Consumer 161

Consumer Brand Branding Study 161

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S.

Conference 304

Conference B2B Content Marketing Case Study 304