Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. Figure out cross-generational communication — quickly.

Communications 60

Communications Insurance Insurance Privacy 60

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. Communication Capabilities. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Melissa Agnes

APRIL 26, 2016

Before we aim to answer this question, let’s first define what I mean by “going on the offensive” If you Google “ offense ,” the definition Google provides you with is: “the action of attacking” This is a good way to define what I mean by an offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Shift Communications

JANUARY 12, 2017

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. As the strategies have developed over time, it has become harder for the masses to recognize the differences between the two. here on the SHIFT blog.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. He eats a lot of Mac and Cheese.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. Based in the Washington, D.C.,

Measurement 40

Measurement Community Facebook LinkedIn 40

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57

Brand 118

Brand Branding Video Social Media 118

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. cont) #amecsummit #measurepr. measurePR #AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. The questions / topics our community of students, professionals, and educators will answer and discuss the night of the 13 th include: How do I know if I’m entrepreneur ready?

Community 150

Community Twitter Corporate Groups 150

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. A3: The C-suite cares about the bottom line, so should you.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Melissa Agnes

MARCH 15, 2018

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history. Fort McMurray), to discuss his experience in being one of only two people responsible for communicating with the Fort McMurray community, to help 88,000 people evacuate safely.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. For every fact there is a counterfact. Researchers need to do this on their own.

Communications 171

Communications Training Education System 171

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Image Source: [link]. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Cision

OCTOBER 20, 2016

As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months? Trust is foundational to how we grow, both as communicators and the brands we serve. A crisis in trust. Deliver on your promises.

Conference 120

Conference Internal International Community 120

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. For me, these two strategies involved aligning myself with Patagonia’s environmental mission.

Communications 171

Communications Nonprofit Training Study 171

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Community management. However, I LOVE the concept they’re driving at here. How much social media jobs have changed in just 6-7 years and how the skills have changed as a result. Vishakha Mathur, associate director-social media, Merck.

Social Media 174

Social Media Media Analytics Data 174

PRSay

OCTOBER 16, 2020

The most important thing is to know what your options are where you live,” said Sarah Courtney, communications and digital-strategy senior director for the League of Women Voters of Orange County, Calif. Check Vote411.org org or other sites to know what the rules and key dates are where you live and then make a plan.

Communications 201

Communications Nonprofit Employee Local 201

Cision

JANUARY 19, 2016

At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. In 2016, we’ll have over 4,000. Where is your focus in 2016 and beyond?

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. Gain insights from Cision’s free State of the Media 2016 Report! It is primarily an influencer marketing and community management approach to help the FSA create more compelling and engaging content.

Analytics 120

Analytics Agency Newspapers Community 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 Harness the Power of Paid Promotions Running paid TikTok campaigns is another effective strategy for luxury brands to increase their visibility and engagement.

Brand 71

Brand Branding Marketing Fashion 71

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Pattern identification and strategy (16%). Until next time!

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. Communication Capabilities. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Finally, the demise of third-party cookies means brands are reviewing their data strategies and will make major changes. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

JANUARY 15, 2018

Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook. But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. Not surprisingly, most people are a bit concerned.

Facebook 131

Facebook Video Brand Branding 131

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! For more information on Forum Forward 2016 and to register, go to forumforward.org. I'm excited to present an interactive session that highlights centennial celebrations!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? New companies are making millions from this strategy. Spread out your strategy, diversify. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. The campaign also includes TV spots and messages distributed through government-relations and community-affairs channels.

Communications 185

Communications Crisis System Healthcare 185

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 74

Radio Television Media Local 74

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60