Remove 2016 Remove Community Remove Corporate Remove Facebook
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#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. But don’t commercialize your goodwill.

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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. It could just mean corporate raiding.

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?”

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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders.

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. If no engagement from the community, numbers mean nothing #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.