The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Newsfile

OCTOBER 10, 2023

Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal.

Privacy 52

Privacy Ethics Airlines Data 52

Communications Conversations

DECEMBER 14, 2015

And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to coffees. I think we may get lucky in 2016. Hoping to fix that in 2016. Redo for 2016.

Meeting 60

Meeting Travel Storytelling Local 60

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. And either way, don’t forget to “like” the Shonali Burke Consulting Facebook page for the most up to date info about all things #measurePR. Here’s some of what we talked about.

Measurement 40

Measurement Community Facebook LinkedIn 40

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

NOVEMBER 21, 2016

The chat will be held on Thursday, December 8th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk – you can “RSVP” via the Facebook event invite (that way The Book can remind you not to miss it!). Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Community Banking Advertising 40

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Waxing UnLyrical

APRIL 22, 2016

Robert Scoble (@Scobleizer) April 14, 2016. Next month we’re headed back to our original time slot, so mark your calendars for Tuesday, May 10th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

FEBRUARY 19, 2016

P.S. Don’t forget to “like” the Shonali Burke Consulting Facebook page for the most up to date info about all things #measurePR. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: William White via Unsplash, CC Zero.

Community 40

Community Measurement Tools Facebook 40

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The conversation is on Facebook and Twitter, and possibly isn’t even accessible by you. ” Business Week no.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

JUNE 3, 2016

Please mark your calendars for Tuesday, June 14th from 1-2 pm ET and RSVP to our Facebook event. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. See you soon! Image: Jeff Sheldon via Unsplash, CC Zero.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JUNE 24, 2016

So please mark your calendars for Tuesday, July 12th from 12-1 pm ET, and RSVP to our Facebook event. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. “See” you there!

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

MARCH 11, 2016

Trust me when I say you don’t want to miss this chat, so mark your calendars for Thursday, April 14th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. I hope to “see” you all there!

Measurement 40

Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. What’s more, media credibility has actually increased over 2016. 2017 also brought a reckoning of sorts for Facebook.

Airlines 180

Airlines Reputation Journalism Crisis 180

Maxim Behar

FEBRUARY 20, 2024

An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. You get on Twitter and Facebook and learn the latest. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. But in a high-stakes situation where a strong apology is required, most leaders need help with the art of expressing remorse. ) A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2016. Contrition?

Interviews 170

Interviews Media Training Training Video 170

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Cision (@Cision) March 10, 2016. Approximately 934 million people access Facebook a day from their mobile device. Lowe’s.

Social Media 0

Social Media Media Mobile Video 0

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

Wadds Inc.

NOVEMBER 12, 2022

In both case refugees headed to Facebook. Mastodon launched in 2016. The failure of Twitter at the hands of an individual or corporate entity is Mastodon’s strength and its weakness. The hiatus around Twitter has spearheaded a search for alternatives. It now has more than six million users.

Twitter 116

Twitter How To Government Media 116

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. . ~ Jason Brown , Principal, PublicCity PR. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Rock the Status Quo

APRIL 8, 2016

Carrie Morgan (@morgancarrie) April 7, 2016. Blab or Periscope live-streaming apps for Twitter, or Facebook live-streaming video. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. It seems making the leap is very difficult for many – even in journalism. link] #PRprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Carrie Morgan (@morgancarrie) April 7, 2016. Blab or Periscope live-streaming apps for Twitter, or Facebook live-streaming video. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. It seems making the leap is very difficult for many – even in journalism. PaR97XLKBu #PRprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

APRIL 12, 2022

million in 2016. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 89

Software Pitching Measurement Enterprise 89

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

PRSay

MAY 26, 2020

The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message.

Communications 191

Communications Crisis System Healthcare 191

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JANUARY 3, 2017

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And when we have some perspective, and are looking back at 2016 decades (or even mere years) from now, we may have a slightly less visceral reaction to it.

Training 70

Training Banking Twitter Education 70

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Instagram and Facebook have both adopted the format.

Publicity 120

Publicity Analysis Measurement Tools 120

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. Efforts by Facebook, Google, and others to stifle fake news will fail. No, according to many.

Employee 60

Employee LinkedIn Reputation Corporate 60

Cision

FEBRUARY 1, 2016

That ’ s the same amount of views as Facebook. Having an influencer do an ‘account takeover’ is a great way to garner new followers and also have a non-corporate and recognizable face in front of the camera. ”. In 2016, if your brand has a story tell, it should be a Snapchat Story. Snapchat generates 4 billion video views daily.

Brand 120

Brand Branding Case Study Advertising 120

Norton's Notes

APRIL 21, 2016

However, more recently Facebook has shown much more interest in video, just look at its latest announcement and the growth of Periscope. In fact, engagement, comments and shares are far, far better on videos that are posted natively on Facebook – this is now a fact and I will explain why. The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically).

B2B 60

B2B Twitter Viral Trends 60

Waxing UnLyrical

DECEMBER 23, 2015

So I’m keeping this image close to my heart as 2015 comes to a close, and as we welcome 2016 into our homes, hearths and lives. and will be back on January 4, 2016. In the meantime, I hope you have a blessed holiday season, with a new year that sees your own Rosie the Riveter spirit take over, and make 2016 your best year ever.

LinkedIn 40

LinkedIn Google Corporate Meeting 40