ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. Twitter: 310 million.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Flack's Revenge

FEBRUARY 2, 2017

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed.

Brand 120

Brand Branding Newspapers YouTube 120

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. So then Google, is it really YouTube where we need to placing our hard earned budgets?

YouTube 28

YouTube Advertising Advertising Television 28

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. image credit s-media-cache-ak0.pinimg.com).

Social Media 28

Social Media Viral Film Media 28

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. That said, it’s hard enough to keep website visitors around long enough to understand your brand, let alone make a purchase. Enhance your social strategy. Get started with your 2016 video goals.

Video 40

Video Marketing Mobile YouTube 40

Communications Conversations

OCTOBER 9, 2017

Some of the results were surprising , including these two: There has been more than 25% growth in employee advocacy program adoption and more than 30% growth in social selling in the past year. Facebook, Instagram and YouTube grow, while the use of LinkedIn for employee advocacy decline. Really think about that for a moment.

Social Media 60

Social Media Employee Trade Shows Media 60

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. Many PR pros already use tracking and listening tools to stay on top of media and social media mentions of their clients but knowing more about the source of those mentions can help you respond in the most intelligent way possible.

Communications 187

Communications Journalism Advertising Advertising 187

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Mine Social Media for Public Health Trends. lags all other sectors but one (financial). What does that mean? 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. cta] The post Should Your Brand Be On Vine?

Brand 60

Brand Branding Film YouTube 60

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Updating the branded content tag. More via Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Author | Media Maven | Cultural Artige.

Twitter 120

Twitter Fashion Television Travel 120

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Promote on social media.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

MAY 6, 2016

They want brands to be authentic. Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. If brands want to win, they must adapt. 58 percent want to improve YouTube knowledge. I know, I know.

Facebook 0

Facebook Marketing Video Film 0

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers.

Film 131

Film Viral YouTube eBook 131

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. The big stars on any social network are obvious.

Pitching 120

Pitching How To Instagram YouTube 120

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. I am sure we will see many more movements towards this.

Video 38

Video Social Media Media Google 38

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 83

Tools Comparison Media System 83

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 3: Ability to lead exploration of new media and tools on behalf of your organization. All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. I’m half-kidding.

Writing 60

Writing Marketing YouTube Creativity 60

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Norton's Notes

JUNE 7, 2017

With every social platform copying the feature, the social media marketing world watched with interest. In fact, at the start of 2016 it was averaging at 122 million daily active users , growing by 14% from the previous quarter which you have to admit is rather quick. in the last few months of 2016.

Facebook 41

Facebook Instagram Social Media Video 41

OnePitch

DECEMBER 13, 2022

00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. But the problem with that is then you see stuff you’re like, “Hmm, 2016. How’s it going? [00:02:20] It runs the gamut. “We

Pitching 52

Pitching System Video Television 52

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? A person who isn’t trying to sell their product or brand, although I’ll be happy to plug your new book or website. Testify for us about social media. My advice about social media is straight forward: be intentional.”.

Radio 89

Radio Instagram Pitching Interviews 89

Mindful Marketing

FEBRUARY 23, 2019

Then a piece of footwear malfunctioned, and the stock price of the world’s most iconic sports brand took a dive. ” The story spread like wildfire over traditional and social media, as sports analysts, basketball fans, and others reacted. I’ve also had a similar experience with the brand. Probably not.

Sports 88

Sports Company YouTube Marketing 88

Contently - Strategy

NOVEMBER 30, 2018

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9

YouTube 111

YouTube Video Marketing Guidelines 111

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes.

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Get Social – Nearly every journalist I know is active in social media, especially on Twitter.

Pitching 43

Pitching Journalism Tools Agency 43

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149