HMA Public Relations

MARCH 22, 2023

Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett. Videos can capture our attention better than just text and images and create entire storylines.

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YouTube Brand Branding Video 67

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

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YouTube Brand Branding How To 98

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

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Social Media Trends Media Instagram 272

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

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Video Social Media Media YouTube 118

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

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Advertising Advertising Social Media B2C 62

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. YouTube trended younger (18-29), more affluent (college educated $75+) and urban. And I wanted to highlight those and discuss the implications for brands. #1 But, for brands, this opens up new thinking. Surprised?

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Social Media Report Pinterest Reddit 218

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

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Social Media Media Mobile SEO 86

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

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YouTube Radio Analytics Television 91

Agility PR Solutions

FEBRUARY 4, 2024

Steve, a social media manager for a Martech company, handles three different platforms for his company: LinkedIn, X, and YouTube. The result is a disconnected audience, […] The post Tapping integrated communications for brand purpose: 6 strategies for authentic messaging appeared first on Agility PR Solutions.

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Strategy Communications Brand Branding 110

Agility PR Solutions

SEPTEMBER 7, 2022

Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. It lets you connect with potential customers and nurture your brand in ways no other platform can.

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YouTube Video Tools Brand 110

Agility PR Solutions

DECEMBER 22, 2020

Since its creation in 2005, YouTube has done nothing but grow exponentially. And yet, there are still brands missing out on the many advantages of this famous platform! The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions. You see, getting your business on […].

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YouTube How To Video Brand 170

Agility PR Solutions

OCTOBER 5, 2020

Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones growing up behind them. Hootsuite went on […].

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YouTube Brand Branding Marketing 86

5W PR

AUGUST 16, 2019

Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This simply isn’t the case: the YouTube algorithm can be understood, and used to benefit your marketing goals. Leverage All Your Social Media.

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YouTube Social Media Engineering Media 68

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 1: Set Goals. Image Source.

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YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

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Social Media Trends Media Instagram 156

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement.

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Video Brand Branding Instagram 148

Axia PR

DECEMBER 27, 2022

Using video on social media is nothing new. Before social media, brands were hungry for polished video content. Brand videos swam in a sea of sameness. Today, TikTok and other video social media platforms are expanding the importance of brevity and simplicity in social media videos.

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Social Media Video Media Mobile 62

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility.

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Social Media Media SEO Instagram 144

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. Maybe you haven’t heard of Michelle Phan, a YouTube personality known for her unique makeup tutorials, but her over 8 million followers shouldn’t be overlooked. Low Cost for a High Return.

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Social Media Brand Branding YouTube 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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Social Media Trends Media Instagram 156

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. YouTube analytics added a new ‘First 24 hour’ data metric.

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Social Media Trends Media YouTube 118

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

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Social Media Trends Media Policies 103

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

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Brand Branding YouTube Social Media 252

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” I tried to research this a bit, but couldn’t find much.

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Social Media Media Resources YouTube 128

Prohibition

NOVEMBER 14, 2023

Social media platforms are evolving and changing just as fast as the seasons are changing this year – take a look at our latest updates round-up: Instagram launches reminder story ads Meta recently announced that reminder ads, which update users about upcoming events, can now be implemented within Instagram stories.

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Instagram Social Media YouTube B2C 62

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

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Social Media Brand Branding Customer Service 52

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.

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Social Media Media Interviews Instagram 177

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

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Social Media Mobile Media Video 160

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

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Media Comparison Software Enterprise 370

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Healthcare Social Media Media Case Study 238

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. YouTube trended younger (18-29), more affluent (college educated $75+) and urban. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. But, for brands, this opens up new thinking. Makes sense, right?

Social Media 103

Social Media Report Pinterest YouTube 103

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

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Brand Branding Marketing Ethics 83

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. Due to 5,632,075 YouTube views a man who created a song about a fish that costs £1, now has his very own music video calls on the app.

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Instagram Social Media Privacy B2C 62

Communications Conversations

MARCH 15, 2022

Companies are clearly putting a lot of time, thought and effort into the language of these social media posts. But, it seems those same companies are all over the board when it comes to HOW they make these posts on social media channels. And, they used that branded visual I mentioned above. Back to execution.

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Brand Branding LinkedIn YouTube 173

NewsWhip

FEBRUARY 28, 2022

But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand. We’re now watching as TikTok stars make content that is not only easily accessible on other social platforms, but tailored for those different audiences. . And what does that mean for brands? . Dixie D’Amelio .

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Banking Brand Branding Instagram 97

Ronn Torossian

MARCH 19, 2018

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. The post YouTube Vowing to Reduce “Conspiracy” Videos appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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YouTube Video Government Google 75