Flack's Revenge

FEBRUARY 2, 2017

They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed. This apparently happened in the 2016 presidential elections. The question kind of reminds me about the concerns and debate over branded content.

Brand 120

Brand Branding Newspapers YouTube 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. So then Google, is it really YouTube where we need to placing our hard earned budgets?

YouTube 28

YouTube Advertising Advertising Television 28

Cision

DECEMBER 23, 2015

Here is how Sanders did it and what your brand can learn from it. Sanders’ communication efforts show PR professionals that brands need to retain their audience’s attention by sharing the intersection of what matters to your brand and to your following early and often. Methodology. Build communities everywhere.

Reddit 120

Reddit Brand Branding How To 120

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. That said, it’s hard enough to keep website visitors around long enough to understand your brand, let alone make a purchase. Isn’t it time your brand or company is included in those stats? And, that’s okay!

Video 40

Video Marketing Mobile YouTube 40

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Be a reverse-positioned brand. Be a hostile brand.

Writing 84

Writing Google Meeting Airlines 84

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Health Business Elite , EBSCO host (accessed March 1, 2016). Working through a PR crisis. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Shift Communications

DECEMBER 15, 2016

The story generated millions of positive news impressions for the brand and this truly special employee.”. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. Taylor Smith, Account Manager. Client: Blink. Brittany Joyal, Account Executive.

Print 60

Print Media Travel Wireless 60

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. cta] The post Should Your Brand Be On Vine?

Brand 60

Brand Branding Film YouTube 60

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content. Illustration credit: skypicsstudio ].

Communications 189

Communications Journalism Advertising Advertising 189

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use.

Conference 80

Conference Healthcare Marketing Crisis 80

The Stalwart Blog

DECEMBER 18, 2015

▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. Instagram, YouTube and Pinterest are popular choices as well, and social networking newcomers Snapchat, Periscope, Vine, and Meerkat also made the list.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers.

Film 131

Film Viral YouTube eBook 131

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cora-lynn (@coralynnyoga) April 18, 2016. garyvee #SMMW16.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Share videos from YouTube to Facebook or Twitter.

Writing 310

Writing How To Infographics Pinterest 310

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Share videos on YouTube, Facebook and Twitter.

Writing 293

Writing How To Infographics Pinterest 293

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. million keywords worldwide.

SEO 119

SEO Automotive YouTube Video 119

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Nerdist (@nerdist) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

Cision

MARCH 8, 2016

But with so much constant change, how can your brand keep up? Get Cision’s free State of the Media 2016 Report! Media professionals are clearly placing an emphasis on reaching mobile audiences, so if your brand can assist by providing the right type of content, you may be more likely to achieve coverage.

Trends 120

Trends Mobile Media Infographics 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Changing Habits. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

MAY 6, 2016

They want brands to be authentic. If brands want to win, they must adapt. Most brands only flirt with the idea of opening the door and letting people behind the scenes. 58 percent want to improve YouTube knowledge. 50 percent will increase use of video in 2016. More reach = more brand awareness! .

Facebook 0

Facebook Marketing Video Film 0

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. So far, many brands are merely repurposing video content from other content channels (Facebook, YouTube, Instagram Stories, etc.). We also know that the appetite for long-form video content is growing.

Social Media 87

Social Media Instagram Media Video 87

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress. image credit s-media-cache-ak0.pinimg.com).

Social Media 28

Social Media Viral Film Media 28

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

It revealed a sophisticated influence campaign by Russia’s Internet Research Agency (IRA) that blended paid, earned, owned, and shared content on multiple social platforms, from Twitter and Facebook to YouTube and Instagram. That’s right, it’s the PESO content model, and it’s powerful.

Government 170

Government Facebook Instagram Television 170

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. This morning, G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Even if 2016 weren’t unprecedented for its family-unfriendly content, it’s not a logical association. Where that campaign was genuine, true to the brand and fun in its spontaneity, the pancake waffle weigh-in was just illogical and offensive. This approach doesn’t work for every brand, however.

Publicity 120

Publicity Fashion Twitter Advertising 120

Solo PR Pro

JANUARY 19, 2016

But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Think beyond the brand. The students looked at several brands.

Strategy 40

Strategy Brand Branding Journalism 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

DECEMBER 22, 2016

ICYMI: Renowned YouTuber, Casey Neistat blew everyone’s minds earlier this week when he released the following video: It already has 3.9 But, brands may trade talent and time for volume (you’re already starting to see this with brands like Target–go see how many times they posted on Facebook in 2016).

Case Study 60

Case Study YouTube Video Study 60