Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” Listening to their perspectives around the 2016 election has taught me so much about their hopes and dreams, as well as their concerns and struggles. YouTube is the #2 search engine and a haven for visual learning.

Reddit 236

Reddit YouTube Google Course 236

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. Twitter: 310 million. Twitter: 310 million.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. So then Google, is it really YouTube where we need to placing our hard earned budgets?

YouTube 28

YouTube Advertising Advertising Television 28

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.

Social Media 28

Social Media Viral Film Media 28

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Cyprus may be on to something… 3.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

APRIL 6, 2018

After catching heat for a Parkland shooting conspiracy video , Google’s YouTube took steps to thwart the promotion of extremist or misinformation videos. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Research shows that YouTube saw a 100% growth in watch time on mobile devices in 2015 alone. Enhance your social strategy. Get started with your 2016 video goals. Explore mobile video. And, that’s okay!

Video 40

Video Marketing Mobile YouTube 40

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Mine Social Media for Public Health Trends. Relying on Traditional Media Relations Tactics. lags all other sectors but one (financial). What does that mean? VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

OCTOBER 9, 2017

Some of the results were surprising , including these two: There has been more than 25% growth in employee advocacy program adoption and more than 30% growth in social selling in the past year. Facebook, Instagram and YouTube grow, while the use of LinkedIn for employee advocacy decline. Really think about that for a moment.

Social Media 60

Social Media Employee Trade Shows Media 60

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Author | Media Maven | Cultural Artige.

Twitter 120

Twitter Fashion Television Travel 120

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . Here are some tips based on tech PR experience. We had to if we wanted to be taken seriously.

Brand 136

Brand Branding How To Storytelling 136

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Promote on social media.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 58 percent want to improve YouTube knowledge. 50 percent will increase use of video in 2016. They want brands to be authentic. I know, I know.

Facebook 0

Facebook Marketing Video Film 0

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. Many PR pros already use tracking and listening tools to stay on top of media and social media mentions of their clients but knowing more about the source of those mentions can help you respond in the most intelligent way possible.

Communications 187

Communications Journalism Advertising Advertising 187

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. I am sure we will see many more movements towards this.

Video 38

Video Social Media Media Google 38

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 IT remake featured a themed horror house.

Film 131

Film Viral YouTube eBook 131

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. We do know that the actual number of tweets has decreased in 2016 from its 2014 peak.

Twitter 0

Twitter How To Social Media YouTube 0

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

APRIL 12, 2022

million in 2016. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 88

Software Pitching Measurement Enterprise 88

Stephen Waddington

AUGUST 3, 2017

Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. 5 Growth of social media and messaging. This is followed by WhatsApp and YouTube (both at 42%), Twitter (35%), Instagram (23%) and LinkedIn (21%).

Report 100

Report Communications Analysis Television 100

Flack's Revenge

FEBRUARY 2, 2017

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed.

Brand 120

Brand Branding Newspapers YouTube 120

PR 20/20

OCTOBER 4, 2018

Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. YouTube and Facebook both offer 360-degree functionality for viewers.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you want to film a long informational video, YouTube is probably more of the platform for you. See my previous post about how to create a fabulous YouTube channel if you’re looking for tips!) Video traffic is predicted to comprise 55% of internet traffic by 2016.

Brand 60

Brand Branding Film YouTube 60

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? The other day I caught an NPR report on the YouTubers descending on the Games. But with 1.4

YouTube 40

YouTube Banking Video Sports 40

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Beyond PR

APRIL 6, 2017

The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Setting up social media searches works almost the same way but there is an extra step.

Tools 82

Tools Comparison Media System 82

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 3: Ability to lead exploration of new media and tools on behalf of your organization. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. I’m half-kidding.

Writing 60

Writing Marketing YouTube Creativity 60

Norton's Notes

JUNE 7, 2017

With every social platform copying the feature, the social media marketing world watched with interest. In fact, at the start of 2016 it was averaging at 122 million daily active users , growing by 14% from the previous quarter which you have to admit is rather quick. in the last few months of 2016.

Facebook 41

Facebook Instagram Social Media Video 41