Remove 2016 Remove Brand Remove Measurement Remove Technology
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SHIFT Archives: The Best of Q2 2016

Shift Communications

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. 6 Ways Facebook Branded Content Changes the Influencer Game. Here’s how. Lisa Zanchi.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Brands are shifting focus to “Association” rather than “Advertising”.

Wireless 150
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

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How AI Can Help Your PR Strategy

Onclusive

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Onclusive PR Attribution is in no way impacted by the Jumpshot closure.

Media 273
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Some background on Jumpshot and browser plug-in data sources.

Media 221
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2016: The Year of the (Marketing) Monkey

Shift Communications

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.”