Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Articles, blog posts and content picks.

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Media SEO Analytics Analysis 108

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1 That sounds promising.

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Software Pitching Measurement Enterprise 90

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Blogger outreach gets personal.

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Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ? Image courtesy of marco monetti on flickr.

Real Estate 120

Real Estate Media Mobile Radio 120

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Gain your audience’s interest by gaining the interest of your industry’s influencers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

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Interviews Ethics Government Internal 105

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure.

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Publicity Leadership Corporate Agency 174

Stephen Waddington

OCTOBER 30, 2017

Lord Bell left the agency in August 2016. In 2011, the Bureau of Investigative Journalism covertly recorded some of the firm’s executives boasting of its UK government connections to journalists posing as agents for the government of Uzbekistan. You can find further details and booking information on the PR Company website.

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Wikipedia Government Interviews Ethics 60

Cision

FEBRUARY 11, 2016

Consequently, the career website named Airbnb the best tech company to work for in 2016. By outlining what its employees choose to do with their time off on the Adobe Life blog , the company has seen brand journalism grow into major media coverage. PricewaterhouseCoopers.

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How To Media Employee Policies 120

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. How long have you been in journalism and how did you get started? It was an internal struggle deciding because I felt my heart was in community stories.

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Meeting Automotive Media Transportation 82

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Diversity is not only about racial, ethnic, religious, sexual orientation and gender differences, but also about diversity of skill sets, mindsets and cultures at all levels of the organization.

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Resources Education Ethics Corporate 60

Shift Communications

FEBRUARY 23, 2017

They also provide great content for repurposing on social media, blogs and elsewhere. For example, goTransverse, a cloud-based monetization engine, did not have a lot of corporate or product news in 2016. Launching a new initiative that’s poised to impact the local community? Don’t forget about local media!

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Local Mobile Corporate Retail 68

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

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Social Media Agriculture Marketing Media 128

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Here’s a link to The AP’s blog post on the session. Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what

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Conference Journalism Web Comparison 36

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Adobe (2016-Present). Opportunity to collaborate in a variety of different ways from guest blog posts, being part of #AdobeInsiders, and much more!

Social Media 56

Social Media Conference Travel Internal 56

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Participate in community events. Book speaking engagements.

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Small Business Nonprofit Local Community 40

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020.

Education 52

Education Marketing Conference Agriculture 52

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. The Wall Street Journal reported last month that 14 percent of U.S. Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community.

Storytelling 40

Storytelling Brand Branding Journalism 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The legal community, and more specifically the in-house effect on law firms bear insight. But that’s a talent supply issue for a different blog post.

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Agency Trends Marketing Survey 95

Waxing UnLyrical

JANUARY 8, 2016

. … and a bunch more (the whole list and more interesting stats are at New Years Resolution Statistic – Statistic Brain , and which cites its source/date as the University of Scranton, Journal of Clinical Psychology/Dec. Sharing is caring… even in 2016. Give back to your profession & industry. Fall in love.

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Skype Analytics Groups Community 40

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Sign Up Now. #1:

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Writing Google Meeting Airlines 84

Waxing UnLyrical

MARCH 18, 2016

Dan Farkas set the wheels in motion for me to be a 2016 Sloan Speaker at the E.W. Scripps School of Journalism at Ohio University in this extremely beautiful college town… the first time I’ve done something like this. 50,000 thoughts… and blogging just ain’t one of ’em.

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Blogging Hotels Travel Banking 40

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. ” What’s happening in public relations is happening right now in independent journalism. The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Solo PR Pro

JANUARY 19, 2016

This is a guest post from Dan Farkas, a Solo PR Pro Premium member , who is an Instructor of Strategic Communication at the E.W. Scripps School of Journalism at Ohio University. A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Hello, how are you? I hope that you’re well.”.

Strategy 40

Strategy Brand Branding Journalism 40

Cision

OCTOBER 31, 2016

are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Publishing. Rapportive. Conclusion.

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LinkedIn How To Mobile Course 60

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

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Blogging Marketing SEO Content Marketing 60

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Doctor Spin | The PR Blog.

Media 52

Media eBook Viral Construction 52

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52