Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 123

Technology Publicity Software Print 123

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Cision

JANUARY 8, 2018

Buyers require a deep understanding so they can gauge if they want to purchase your product or service, or so they can bring the information back to their company in cases of B2B. Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. As the second quarter of 2016 begins, now is an opportune time to think like a “start-up” and get some fresh PR perspective. Get me rewrite!

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago.

Agency 120

Agency Creativity Advertising Advertising 120

Contently - Strategy

AUGUST 11, 2022

However, ad spend is down , particularly in consumer and B2B tech. You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. How to adapt your goals during tough times. You should be!

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

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Cision

SEPTEMBER 19, 2016

Twitter (@twitter) September 8, 2016. Businesses, however, are not yet allowed to participate on the platform (they are expected to be integrated into the platform by the end of 2016). B2B marketers and communications professionals may find value in using LinkedIn for this purpose as well. pic.twitter.com/VEU92V5Gqj.

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Solo PR Pro

JUNE 6, 2017

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Share of voice has a whole new meaning. Google and Facebook dominate internet ads.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

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Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 3, 2016

In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. The Struggle is Real in B2B Content Marketing [UML]. Attract, Convert, Retain, a B2B Marketing Roundup [UML]. Many B2B agencies are good at content. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. B2B content marketer Doug Kessler shares how to apply Simon Sinek’s TED Talk ‘How Great Leaders Inspire Action’ and why you should be asking your clients questions. Or do they?

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eBook Google Tools Analytics 120

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). And, in an era of widespread adoption, there’s no surprise that 58% of B2B companies plan to explore marketing automation if they haven’t already. Create workflows to streamline internal and external communications. times all others.

Software 47

Software Tools Internal International 47

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. Now you have to ignore it three or four times, with people “just checking back" — Felix Salmon (@felixsalmon) July 28, 2016. I’ll often use the first draft of a press release for a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Communications Conversations

MAY 5, 2016

Maybe I had gotten a bit *too* focused on our millennial audience in 2016. What trends do you see currently impacting that PR+social arena, especially from a B2B perspective? Let’s get to the tough questions: What’s the best TV show you’ve watched in 2016 so far? And what are your top three series of all time?

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LinkedIn Education Agency Blogging 60

Beyond PR

JANUARY 9, 2018

Buyers require a deep understanding so they can gauge if they want to purchase your product or service, or so they can bring the information back to their company in cases of B2B. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. . Campaign Launch.

Company 68

Company Trade Shows How To Product Launch 68

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

The Hoffman Agency

MARCH 22, 2019

They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. Our clients range from major international companies and well-known brands through to smaller specialist businesses. Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Waxing UnLyrical

MAY 11, 2016

In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle. It’s alive, measurable and relevant in 2016 and will continue to be in the foreseeable future. Millennial entrepreneur and 2016 PRNews Top Women in PR award-winner, Kate Finley founded her company at age 28.

Media Relations 40

Media Relations Media Measurement Conference 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. Also on Sun.,

Conference 40

Conference Facebook Nonprofit Video 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Internal comms takes center comms stage in hybrid work. Prediction, hope and a billion-dollar idea. No one has really cracked that code yet.

Marketing 189

Marketing Content Marketing Data Social Media 189

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Why is this important? Those who are less inclined to vote include people of color, people who are poor—especially women—and young people.

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 176

Survey Marketing B2B Study 176

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

OCTOBER 12, 2017

It launched what became Red Bulletin in five countries, with 70% international and 30% localized content. Business-to-business (B2B) companies, business-to-consumer (B2C) companies, and even not-for-profits are starting to realize that as they focus on creating valuable and engaging content – a new model appears: marketing as a profit center.

Marketing 53

Marketing Enterprise Print Film 53

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Stay tuned in 2016! Source: Unzipped ). Branded History Museums. At our Flavor Graveyard, we pay tribute to our dearly de-pinted.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 26, 2017

A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. ( B2B Content Marketing ). B2B Lead Generation ). B2B Content Marketing ).

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Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. Among the results the survey found: 66% plant to create more visual content in 2016; 67% of marketers produce visual content because it is more engaging; 58% cited brand awareness as the top goal (lead gen followed at 49%); 66% said production quality was the most important success factor; and.

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Survey Marketing B2B Infographics 60