Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play.

Leadership 398

Leadership B2B Community Viral 398

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Healthcare 40

Healthcare Insurance Insurance Communications 40

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Stay tuned in 2016! Source: Unzipped ). Branded History Museums. At our Flavor Graveyard, we pay tribute to our dearly de-pinted. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. Note: see my interview with Betsy here – Paid Social Media as Surround Sound in B2B Marketing; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Author, speaker & consultant for B2B content marketing, social media, PR & search. Nice @ginidietrich – [link] pic.twitter.com/5alp0uLDPm.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 1, 2021

In fact, LinkedIn is responsible for driving 46 percent of social traffic to B2B sites , with about 98 percent of content marketers taking advantage of the platform. Basically, you can slingshot your message into the heart of your target market. What’s not to love?

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Cision

DECEMBER 5, 2017

Persuasive and authoritative, whitepapers remain absolutely vital to B2B marketers. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Whitepapers. That’s precisely 2.34 billion people. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ After that, don’t miss these blog posts: “ 8 B2B Email Marketing Examples That Deserve a Trophy ”. “ The Most Viewed Social Videos of 2016 and What Companies Can Learn From This List ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

Persuasive and authoritative, whitepapers remain absolutely vital to B2B marketers. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Whitepapers. That’s precisely 2.34 billion people. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

Don’t miss these related posts: The Advantages of Working with a Boutique PR Firm in B2B. Viral Marketing: The Hope, Hype and Helplessness. Does your B2B agency stopped bringing creative content ideas? Earning Attention: Cold Calls, Content and Ads [UML]. 2) How Persistence Pays off in PR.

Web 60

Web Google Mobile B2B 60