Cision

MARCH 1, 2016

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. The perpetuation of a “viral” story on digital channels can be hours. Health Business Elite , EBSCO host (accessed March 1, 2016).

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Buchanan PR

OCTOBER 5, 2023

Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of her personal life, Taylor Swift has been front and center in the news for the better part of a decade. The original viral “ketchup and seemingly ranch” post. the “seemingly ranch” trend.

Strategy 80

Strategy Media Viral Trends 80

NewsWhip

SEPTEMBER 19, 2019

Engagement to mental health content has fluctuated since 2016, but engagement to content focused on mental health initiatives specifically, has increased since then. The first was a widely-shared article from McGill Media quoting a study about taking trips with your friends. Most Engaged Mental Health Initiatives Articles in 2019.

Web 68

Web Exercises Employee Viral 68

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. What is Evergreen Content and Why is it important for PR’s?

Privacy 62

Privacy Social Media Instagram Viral 62

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. link] “The position and size of articles on the front page is determined by interest and importance, not content.

Media 52

Media eBook Viral Construction 52

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Achieving a certain number of articles per week. Article quality as defined by the number of shares. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

NewsWhip

SEPTEMBER 28, 2022

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. During the 2016 U.S. In 2017, Marcus Beard was working in communications for the treasury department in the U.K., Beard was recruited onto the team. . Mounting misinformation .

Government 78

Government Viral Tools Study 78

Presspage

AUGUST 10, 2018

In this article, we outline steps you can take to build a successful healthcare newsroom. People largely view overly optimistic articles claiming some major breakthrough in cancer research as too good to be true. It is an industry which moves slowly and cautiously. Expand your content. News in healthcare is difficult to communicate.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Buzzstream

JANUARY 17, 2018

The truth is that your best articles and blog posts can find a new life in an entirely different form. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. I read ebooks, and the majority of online consumers enjoy them as well.

eBook 108

eBook Infographics Pinterest How To 108

NewsWhip

AUGUST 18, 2020

Forbes had an article on the matter that topped 15 million engagements on Facebook. This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. He analyzes how straight news stories are offered as morsels of truth to feed a larger, false narrative.

Web 78

Web Comparison Facebook Community 78

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. In 2016, however, it seemed to steer things back onto a positive path. Align the goals of public relations and customer service. You get what you incentivize.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Sword and the Script

OCTOBER 22, 2016

As it is each week, below are three articles that drew my interest – and suspect will draw yours. A third slide in from the bottom and encourages readers to review a previous article. Viral Marketing: The Hope, Hype and Helplessness. And that’s the theme for this week’s Unscripted Marketing links [UML].

Web 60

Web Google Mobile B2B 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

MaccaPR

JUNE 27, 2018

Ultimately, brands need to prioritize narratives that will resonate with their audiences and that are authentic,” writes Doug Randall in a Target Marketing article, “ New Brand Politics: When to Take a Stand on Public Issues.” Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Achieving a certain number of articles per week. Article quality as defined by the number of shares. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

FEBRUARY 28, 2018

Back in 2016, our slow and steady marketing approach was making good strides. CarInsuranceComparison.com had a few viral articles, and we needed to find a better way to organize outreach with our 500+ other websites. Here are three reasons we chose BuzzStream to launch our growth strategy: 1.

Viral 48

Viral Fashion Report Company 48

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Within 24 hours, Facebook took the following five actions: — Refuted the Times article on its website. — Served up Mark Zuckerberg to reporters by phone.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Peter Himler (@PeterHimler) January 13, 2016. The Wall Street Journal was just accepted onto Snapchat Discover.)

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Stay tuned in 2016! The archive indexes papers from 1980 back to the paper's founding in 1851. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Masters in Communications

FEBRUARY 12, 2022

In more recent times, media malaise has led to something called "doom scrolling" where an audience spends time on an electronic device consuming article after article (or headline after headline) of negative news. This is an issue for both print media and the demand for up to the minute articles online.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. Assuming you have admin privileges, you can hit “Write article” and you’ll be asked which page you want to publish a story from.

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137