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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for. Monitoring.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Examples of this were highlighted with articles about vaccine side effects from late 2021. Patterns in article headlines about product recalls. Strikes building engagement over the long haul.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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Facebook PR Exposed

Flatiron Communications

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Within 24 hours, Facebook took the following five actions: — Refuted the Times article on its website. — Served up Mark Zuckerberg to reporters by phone.

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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. The communications lessons, on the other hand, will be covered in crisis management classes for many years. swim team star Ryan Lochte was a loser when it came to his behavior at the 2016 Olympics. Lochte loses luster.

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