NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Examples of this were highlighted with articles about vaccine side effects from late 2021. Patterns in article headlines about product recalls. Strikes building engagement over the long haul.

Crisis 78

Crisis Brand Branding Airlines 78

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

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Print Media Travel Wireless 60

NewsWhip

SEPTEMBER 19, 2019

As a result, a number of companies have responded by increasing mental health benefits and even creating initiatives dedicated to assisting their employees along their mental health journeys. The first was a widely-shared article from McGill Media quoting a study about taking trips with your friends.

Web 68

Web Exercises Employee Viral 68

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016! Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Presspage

AUGUST 10, 2018

In this article, we outline steps you can take to build a successful healthcare newsroom. People largely view overly optimistic articles claiming some major breakthrough in cancer research as too good to be true. Leverage your Employees. The biggest asset a healthcare organization is its employees. Expand your content.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Achieving a certain number of articles per week. Article quality as defined by the number of shares. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. 27) Executives and employees as the way through the clutter.

Marketing 100

Marketing Content Marketing Advertising Advertising 100