Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. You get what you incentivize.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. And so I spent, six, seven years essentially marketing consumer financial products. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

FEBRUARY 28, 2018

Back in 2016, our slow and steady marketing approach was making good strides. CarInsuranceComparison.com had a few viral articles, and we needed to find a better way to organize outreach with our 500+ other websites. Here are three reasons we chose BuzzStream to launch our growth strategy: 1.

Viral 48

Viral Fashion Report Company 48

Buzzstream

JANUARY 17, 2018

The truth is that your best articles and blog posts can find a new life in an entirely different form. I read ebooks, and the majority of online consumers enjoy them as well. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. Assuming you have admin privileges, you can hit “Write article” and you’ll be asked which page you want to publish a story from.

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. What is Evergreen Content and Why is it important for PR’s?

Privacy 62

Privacy Social Media Instagram Viral 62

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. Some creators even claimed to have sure-fire recipes for viral success.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). This is an issue for both print media and the demand for up to the minute articles online.

Ethics 52

Ethics Communications Print Television 52