Mindful Marketing

FEBRUARY 17, 2016

Do media monitoring companies provide enough measurement and analytics capabilities? How has social media evolved PR measurement? The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. How can you measure share of voice? Should you?

Measurement 50

Measurement Analytics Software Resources 50

The Stalwart Blog

OCTOBER 8, 2015

As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. Do you want to learn more about Periscope and incorporate it into more campaigns in 2016? For example, my goal within the next month is to become more knowledgable on social media engagement and Twitter analytics.

Small Business 60

Small Business Twitter Analytics Examples 60

Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Only 69 million of those users are in the United States. When we look at comparable quarters from years past, we see a 4.1%

Twitter 87

Twitter Social Media Media Analysis 87

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Highest ROI : Lithium social media management. Social Tools.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

DECEMBER 16, 2015

Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation. In turn, this give the confidence needed to ask clients for bigger budgets, in turn enabling reflection and innovation to be embedded in day-to-day practice. Simon Collister.

Case Study 120

Case Study Agency Creativity Study 120

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election.

Ethics 247

Ethics Data Privacy Policies 247

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. now get news from social media. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY? REGISTER FOR THE COURSE.

Measurement 100

Measurement Analytics Social Media Google 100

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. Engagement. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Marketwired

FEBRUARY 12, 2016

The combination of Marketwired with Nasdaq Corporate Solutions will significantly expand our end-to-end portfolio of communications services, including media research, influencer targeting, news distribution, social media intelligence and analytics. Until then, it will be business as usual for both Marketwired and Nasdaq.

Government 189

Government Corporate Analytics Technology 189

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You have to set up your goals in Google Analytics based on the goals you set for the website.

Tools 113

Tools Analytics Google Web 113

Waxing UnLyrical

APRIL 22, 2016

Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more.

Marketing 40

Marketing Nonprofit Measurement Banking 40

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Social media management.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. We should be grateful for analytics that help us hone our craft, tweak our message and ensure the highest conversion possible. As soon as we get accustomed to one social media tool, it’s on its way out. We’re No Longer Reaching in the Dark.

Marketing 120

Marketing Analytics Television Tools 120

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Cision

FEBRUARY 29, 2016

million mentions), Chris Rock (250k mentions), #OscarsSoWhite (160k mentions), Girl Scout cookies (20k mentions), and a slew of surprise winners were the talk of the 2016 Oscars ceremony on Sunday. If the social universe selected the winners at the Oscars, this is how the night would have panned out differently for the top awards: Loading.

Data 120

Data Analytics Social Media Course 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. .

Social Media 40

Social Media Study Media Groups 40

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

NewsWhip

OCTOBER 13, 2022

As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

SEPTEMBER 3, 2019

This seems to give you access to your media list right from an email. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 million paid in stock and $15.9

Analytics 68

Analytics Report Technology Pitching 68

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Are you a professional who is willing to give back to the academic community?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

APRIL 7, 2016

Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. And according to the State of the Media 2016 Report , 18.7 percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. .

Facebook 120

Facebook Media Trends Mobile 120

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. You also have the ability to apply the analytics to the results in a sidebar. media type breakdown.

Tools 83

Tools Comparison Media System 83

Sword and the Script

DECEMBER 24, 2016

Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. The Audience Gets a Vote in Paid Social; Unscripted Marketing Links.

Twitter 60

Twitter How To B2B Analytics 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Dark Social and Influence. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Newsrooms move to predictive analytics. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

FEBRUARY 23, 2016

Want to improve your media relations? Gain insights from Cision’s free State of the Media 2016 Report! At the simplest level, this is about understanding data and analytics and the ability to demonstrate the value of what we do. My favorite social media platform is… LinkedIn. Image via Jim Hawker.

Analytics 120

Analytics Agency Newspapers Community 120