Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

FEBRUARY 17, 2016

Do media monitoring companies provide enough measurement and analytics capabilities? How has social media evolved PR measurement? The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. Other topics included: Are PR teams afraid of measurement?

Measurement 50

Measurement Analytics Software Resources 50

Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Only 69 million of those users are in the United States. When we look at comparable quarters from years past, we see a 4.1%

Twitter 87

Twitter Social Media Media Analysis 87

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Social media management.

Publicity 166

Publicity Analytics Data Advertising 166

Mindful Marketing

JANUARY 14, 2016

It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. PR tech mentions.

Media 108

Media SEO Analytics Analysis 108

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. Engagement. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

APRIL 22, 2016

Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. Or was it a sow?

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. Want to improve your media relations?

Analytics 120

Analytics Agency Newspapers Community 120

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

SEPTEMBER 3, 2019

This seems to give you access to your media list right from an email. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 million paid in stock and $15.9

Analytics 68

Analytics Report Technology Pitching 68

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. You also have the ability to apply the analytics to the results in a sidebar. media type breakdown.

Tools 83

Tools Comparison Media System 83

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

MARCH 7, 2016

To do this, we’ve blended an industry’s generic model with an organization’s unique data, using tools like Google Analytics, social media analytics, and advanced statistical tools. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. (Of course that belief is the genesis of our existence.) You can download a sample or buy the report, here.

Software 50

Software Media Analytics Report 50

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 125

Technology Publicity Software Print 125

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Sword and the Script

DECEMBER 4, 2018

Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 17) Combining analytics with creativity drives growth. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. Consider what 236,356 press releases have cost companies and agencies: somewhere between $47 million and $283 million this year. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60

Sword and the Script

FEBRUARY 15, 2020

The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%). Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies.

Study 78

Study Marketing Brand Branding 78

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 3: Ability to lead exploration of new media and tools on behalf of your organization. All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

The Stalwart Blog

DECEMBER 29, 2016

So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail. We devised a cause marketing program complete with news media outreach, social media campaigns and nonprofit partner support to get the word out for a “Day of Giving.”

Retail 101

Retail Nonprofit System Analytics 101

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. SEO firms will give way to PR agencies that are versed in understanding what digital analytics marketers need to understand, review and leverage to strategically attract, engage, convert and retain as valued clients. I can hear the cries of “B.S.”

SEO 60

SEO Engineering Education Google 60

Sword and the Script

MARCH 11, 2017

The most impressive recommendation was Page Analytics by Google. This extension allows you to see how visitors engage with any site that has Google Analytics installed (and you have access to those analytics). and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”.

Tools 68

Tools Marketing Advertising Advertising 68

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” ” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. While I learnt a lot in my day job at a PR agency, I learned even more via these chats. With a keen interest in social media, she blogs regularly at In My Humble Opinion. How did these chats help me? reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. No other major social networking platform has ever hit even close to $6/ARPU. User Growth. Christopher S.

Facebook 92

Facebook Mobile Advertising Advertising 92