Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

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Agility PR Solutions

OCTOBER 26, 2023

In today’s digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies.

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Analytics Data Measurement Social Media 120

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

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Social Media Trends Marketing Enterprise 164

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

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Analytics Marketing How To Community 231

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

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Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

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Social Media Trends Analysis Media 62

5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

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Big Data Analytics Data Analysis 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Social Media Media Mobile SEO 87

Awario

JULY 31, 2022

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

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Cision

MAY 12, 2015

That goes doubly for social media. The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Is the content you’re sharing relevant?

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Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Social Media Media Analytics Data 174

Critical Mention

NOVEMBER 17, 2021

With this agreement, Critical Mention is now the only all-in-one earned media platform with Podchaser’s dataset and a podcast capture network built internally. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. .

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Axia PR

OCTOBER 10, 2023

There are 25 qualities your company should consider when looking to hire a social media manager. A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics.

Social Media 62

Social Media Media How To Analytics 62

Axia PR

OCTOBER 10, 2023

There are 25 qualities your company should consider when looking to hire a social media manager. A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics.

Social Media 62

Social Media Media How To Analytics 62

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

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Social Media Marketing Media Energy 153

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. But until now you’ve never had access to data about the actual people using your website or following you on social media. Need help with data and analytics? 3 minute read. Identifying Your Audience.

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Analytics Data Exercises Social Media 127

Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms.

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Social Media Measurement Marketing Media 196

Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

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Social Media Measurement Analytics Media 235

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Twitter offers its own analytics tool that provides insight into your activity on the platform. After all, social media is not just about you.

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Analytics Twitter How To Social Media 163

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

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Social Media Brand Branding Marketing 177

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Improve Target-Audience Reach. Build Brand Credibility. Increase Sales.

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Social Media Media SEO Instagram 144

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

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Analytics Measurement Social Media Data 100

Cision

MAY 31, 2016

Social media has brought many markets to the next level with its unparalleled ability to encourage direct interaction with customers. However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy.

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Analytics Social Media Mobile Strategy 120

Deirdre Breakenridge

JUNE 25, 2019

How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach. ” The answer to the question, from Ken and our community members, varied.

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Agility PR Solutions

AUGUST 14, 2019

Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel. The post Social media is having a bigger impact on bottom lines appeared first on Agility PR Solutions.

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Social Media Media Analytics Marketing 133

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. YouTube analytics added a new ‘First 24 hour’ data metric.

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Social Media Trends Media YouTube 118

Brand24

OCTOBER 15, 2021

As a marketer, you know how much social media analytics is important for your daily job. In this article we will focus on what you can learn from social data and which tools you should use for your next strategy. The post What You Can Learn From Social Media Data for Marketing first appeared on Brand24 Blog.

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Social Media Data Marketing Media 78

Awario

AUGUST 12, 2020

For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario.

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Social Media Brand Branding Media 108

Brand24

JULY 6, 2020

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

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Social Media Media Marketing How To 186

The Proactive Report

APRIL 2, 2018

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. Yet it remains one of the biggest challenges.

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Analytics Analysis Google Storytelling 100

Shift Communications

FEBRUARY 10, 2016

As marketers and communicators, we must always improve our social media results. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us.

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Analytics Social Media Media YouTube 60

Cision

MARCH 31, 2017

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function. Dennis Yu: How to Use Facebook Analytics to Make Better Business Decisions.

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Customer Service Social Media Marketing Media 280

Deirdre Breakenridge

JULY 9, 2018

If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If you’re in a research class that briefly brings up social media analytics, find out how you can get more practice with analytics.

Social Media 150

Social Media Media Case Study Analytics 150

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

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Agility PR Solutions

SEPTEMBER 2, 2019

New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.

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Social Media Measurement Brand Branding 111

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. To access this feature simply: Go to your LinkedIn Company Page and click ‘Analytics’ Click on the ‘Followers’ tab then select the ‘Pages’ button.

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Instagram Social Media Facebook Media 62

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. Social media campaigns are usually time-sensitive. Optimization.

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Social Media Media Case Study Construction 88