Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. We put the “anal” into the word “analyst!

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S.

Trends 157

Trends Privacy Data Reputation 157

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Amirite ladies?

Measurement 40

Measurement Meeting Comparison Banking 40

Shift Communications

NOVEMBER 10, 2016

But the health and medical app arena is becoming quite crowded; one report stated that 259,000 such apps were listed on major app stores in 2016. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – Balance Strong Foundations with Flexibility. are locked and loaded.

Healthcare 144

Healthcare How To Analytics Mobile 144

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Predictive analytics.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. 60% plan to run regular internal training and development programs. Looking for an agency partner with digital, analytical and creative know-how?

Study 118

Study Survey Infographics B2B 118

ISEBOX

MARCH 18, 2016

Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016.

Publicity 70

Publicity Enterprise Analytics Tools 70

Doctor Spin

JANUARY 19, 2024

A meta-analytic review. A meta-analytic review. “Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Industrial Marketing Management, 56, 167–180.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Mindful Marketing

MAY 17, 2017

Now, corporate communications teams and PR agencies have choices of everything from CRM systems and contact management to distribution services, social media monitoring, to PR-specific analytics and more. The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.

Software 50

Software Media Analytics Report 50

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). 5: A deep understanding of traditional, digital and business analytics.

Analytics 60

Analytics Instagram Mobile Employee 60

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. What database management systems should young professional familiarize themselves with (Mailchimp/Constant Contact, Google Analytics, etc)? Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Beyond PR

OCTOBER 25, 2017

With major focus put toward ease of use, new enhancements to analytics include the integration of Analytics and My Coverage pages, empowering comms teams to filter and visualize their data all from a single screen. Edelboim has served as Cision’s President of the Americas since December 2016. Pour Your Own Drink.

Communications 73

Communications Analytics Analysis Data 73

Doctor Spin

JANUARY 16, 2024

A meta-analytic review. Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. A meta-analytic review. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR planning for 2016? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Big coverage using the power of free text. Or do they?

eBook 120

eBook Google Tools Analytics 120

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. increase in Q3 growth from Q3 of 2016. Only 69 million of those users are in the United States.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. We’ve used it internally for projects, for specific team needs AND used it with outside partners and clients.

B2B 60

B2B Marketing Enterprise Community 60

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. Top 5 Challenges Facing B2B Marketers in 2016. According to a survey of 266, the top challenges facing B2B marketers in 2016 are: Building market share: 62%; Innovating products or services: 59%.

Survey 60

Survey Marketing B2B Infographics 60

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Create workflows to streamline internal and external communications. HubSpot’s integrated platform also helps companies streamline internal processes. Emily is a dual major studying Public Relations at S.I. Whitman School of Management at Syracuse University.

Software 47

Software Tools Internal International 47

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Review analytics and write performance reports. Automate content (at scale). Optimize content. Personalize content. Create ad copy. Test content.

Marketing 51

Marketing Technology Content Marketing Conference 51

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Delmondo: Primer for Snapchat Analytics. Guest Post by Karen Freberg. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. 4) Business Wire partners with Onclusive for analytics. d) 3 reasons to reevaluate your internal communications strategy via SocialChorus.

Pitching 62

Pitching Analysis Report Video 62

Waxing UnLyrical

NOVEMBER 20, 2015

Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Shift Communications

AUGUST 24, 2016

In the days of Google Analytics, IBM Watson and Tableau, why are communicators still afraid of data? Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. The question is why?

Data 60

Data Marketing System Google 60

Sword and the Script

JANUARY 28, 2020

Measure is the dashboard and analytics. The “lalallala” text is merely a little demonstration by the presenter of the ability to customize the message: If you chose to send a pitch or release, Notified provides basic analytics: You can publish content to a website, subdomain or to an API.

Software 117

Software Tools Publicity System 117

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. As for the 16 KSAs previously evaluated during the Panel Presentation, four were determined to be adequately covered by questions on the 2016 Examination, so they have been removed from the score card.

Analysis 60

Analysis Local Data Technology 60

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. Using IBM’s Watson Analytics, I discovered a hidden nuance in the data. I would have walked away believing influencer marketing, despite being a clear marketing trend for 2016, was a lie. What does it take to ask bold questions?

Data 60

Data Exercises Analytics Social Media 60

PR 20/20

OCTOBER 31, 2017

data quality and management were the top two marketing technology challenges in 2016.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Is better data usage and insights part of your strategic objectives for 2018?

Enterprise 57

Enterprise Tools Strategy Marketing 57

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40