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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Each episode features a PR pro from a known agency. On the Media. FuturePRoof . PR Hangover .

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. The problem is, the work is often led by ad agencies.

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How PR can innovate in 2016

The Resolution Blog

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

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SHIFT Archives: The Best of Q2 2016

Shift Communications

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

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2016: The Year of the (Marketing) Monkey

Shift Communications

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Derek Lyons.

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From Crisis Point to Turning Point

Maxim Behar

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry. Hence, my notion of PR agencies is something like editorial teams.

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