6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter.

Agency 208

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Michael Layne is co-founder of Marx Layne & Company , a Detroit-based public relations and digital media agency.

Media 164

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

Agency 170

Shaking Up the Status Quo in Asia Leads to Industry Recognition.

Ishmael's Corner

The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. The post Shaking Up the Status Quo in Asia Leads to Industry Recognition. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro.

Agency 122

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

Agency 109

There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. The post There’s no debate: Not paying an intern as a PR agency is unethical.

Clichés of the PR Industry

PR Expanded

As a veteran of both corporate and agency environments, I know a few things to be true. One of them is that agency people say all the time that they understand a company’s business. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them.

Industry Recognition Matters

Ishmael's Corner

We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Where is the PR Industry Heading in 2015?

Ronn Torossian

The post Where is the PR Industry Heading in 2015? Business PR Agency Ronn Torossian 5WPR CEO These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. appeared first on Ronn Torossian 5W Public Relations CEO Blog.

How to Have a Successful Relationship with Your PR Agency

NRPR Group

Working with a public relations agency […]. The post How to Have a Successful Relationship with Your PR Agency appeared first on NRPR Group. Tips + Tricks Industry Agency Public Relations PR Tips teamwork pr agency company culture communicatiion

How PR agencies can initiate a culture of DE&I change

PR Daily

The better news is that our industry is in a position to change ourselves and change others. We can’t give expert advice on things we as agencies are not doing. So, agencies, let’s heal ourselves: Move past the numbers. of the industry, while Hispanics make up 6.2%.

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Can Your Company Afford a PR Agency?

Bianchi Biz Blog

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. The post Can Your Company Afford a PR Agency?

A Guide to Breaking into the PR Industry

Ronn Torossian

According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Featured PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR CEO Insights MARKETING PR Tips Pubilc Relations

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

Agency 173

Meeting the COVID-19 agency start-ups

Stephen Waddington

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. Our industry is responding with a wave of new startups. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

The Complete Guide to Building an Impactful Relationship with your PR Agency

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

Heron Agency’s leader: Social media will lead post-COVID-19

PR Daily

Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past. How are top agency executives helping their teams and clients through the COVID-19 crisis?

Agency 155

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? It is also creating opportunities for smart, assertive agencies. agency

Why brands are considering niche agencies over one-stop shops

PR Daily

In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. With remote work on the rise and technology capabilities becoming more efficient, physical location has plunged in priority during the agency selection process.

Agency 142

Lockdown boom for agency startups - Wadds Inc. report

Stephen Waddington

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. agency

Agency 106

Just starting out in PR? Here’s how to have an immediate impact on the industry

PR Daily

Not knowing how to do something, how to define an industry term, or where to find agency assets are all OK—but waiting six months to figure it out is not. Here’s how to have an immediate impact on the industry appeared first on PR Daily.

How the PR industry can—and must—do more on DE&I

PR Daily

Google the two terms—public relations, D&I—and you’ll find myriad studies and surveys indicating a striking imbalance between the number of people of color and whites in a large number of companies and agencies. Diversity and inclusion PR Industry The Workplace

How PR agencies should focus on retaining employees

PR Daily

From the biggest agencies to the smallest shops, workers are any company’s most valuable asset. What are the top HR challenges facing PR agencies in 2021? Many agencies are hoping that an extended holiday break was enough to recharge tired employees after a very long 2020.

Industry leaders support PR pros in between roles with networking, training opportunities

PR Daily

How is the PR industry changing its approach to hiring and networking in the aftermath of the economic turmoil caused by COVID-19? However, it’s also about showing productivity and personal development— even when you aren’t working for an agency or brand.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

Agency 193

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark PinsentThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

SEO 95

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. You don’t want to drag tech journalists too deep into the weeds; that’s what industry analysts like Gartner are for. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching.

Why influencer agencies must be more than talent agents

PR Daily

As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency.

Agency 140

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? This is probably the single biggest reason why PR agency relationships go wrong. The agency model.

Agency 131

One year after George Floyd’s murder, has our industry changed?

PR Daily

On June 6, 1988, I started my career in public relations and went to work for an agency in 1992. I’m proud to have helped lead the intense work my agency, Finn Partners, has done to increase diversity. The post One year after George Floyd’s murder, has our industry changed?

Financial services industry’s brand intimacy struggles continue

Agility PR Solutions

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM.

Aspirations of a PR Agency

Ishmael's Corner

GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Communications Hoffman Agency agency aspirations Communications Industry corporate mission cultivating relationships relationship building state of the agencyThe Art Of Storytelling In Business Communications And Public Relations.

The Gig Economy Might Save PR Agency Business Model – Here’s Why

Prowly

Over the past year, my team and I have worked intimately with PR agencies to help them navigate the challenges that came with running a business during a global pandemic. The post The Gig Economy Might Save PR Agency Business Model – Here’s Why appeared first on Prowly Magazine.

PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry

Stephen Waddington

The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. Stella Bayles, CoverageBook, and James Crawford, PR Agency One will present an overview of the PRCA Innovation Forum’s initial project at the AMEC Conference on 25-27 May.