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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

But how does a PR or ad agency avoid it? The ad won raves within the industry and subsequently crashed the Coinbase website. His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. ” CEO called out on Twitter.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted. But what does the label really mean?

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Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust

5W PR

The cyber tech industry operates in a digital Wild West, with data breaches becoming increasingly common. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry.

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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. Yet there are times in any industry when clients or customers don’t need to know how the sausage is made. All clients know we work for others, of course.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. A small PR agency is like a small town.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.