Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. I spend most of my consulting time getting people to consensus on a definition of success. The engagement definition in the API report is close to perfect – time on site + sharing + comments. Get consensus on a definition of success. Is that occurring?

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. I spend most of my consulting time getting people to consensus on a definition of success. The engagement definition in the API report is close to perfect – time on site + sharing + comments. Get consensus on a definition of success. Is that occurring?

Twitter 100

Twitter Measurement Digital PR Hotels 100

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. 3) Native advertising risking non-compliance. A good carpenter can pound straight nails with a rusty hammer just as well as a new one.

Tools 67

Tools Marketing Advertising Advertising 67

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

ISEBOX

OCTOBER 19, 2016

And that’s just the Top 3, as of October 1, 2016. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. Twitter: 310 million. You know you’ve got the money: Pharma spent $5.4 These notifications provide a wealth of details.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I definitely have more thoughts on the skills the social media pro of 2022 should have. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. They do need video and audio production skills.

Social Media 174

Social Media Media Analytics Data 174

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ).

Sports 120

Sports Twitter Mobile Facebook 120

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. He’s an icon, which by definition requires both success and admiration. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. Twenty-second videos may work well on Facebook where the demographic is more broad, but on Instagram, where the demographic is definitely younger, users are more open to 5-10 minute videos (and much longer, in many cases).

Social Media 87

Social Media Instagram Media Video 87

Communications Conversations

JANUARY 26, 2016

I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true. Flash forward to 2016: Media reach is shrinking (traditionally). In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015.

Media Relations 60

Media Relations Media Newspapers Print 60

Presspage

NOVEMBER 13, 2017

But there are some other important reasons as well: Trust Over 60% of people trust Google News more than they trust the news outlets contained in Google’s Index ( 2016 Edelman Trust Barometer ). SEO When we talk about Google, then SEO is definitely a topic that we should address.

Google 94

Google Guidelines SEO Engineering 94

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Branding 49

Branding Brand YouTube Survey 49

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 103

Survey Marketing B2B Content Marketing 103

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

MARCH 9, 2016

If you consider yourself a part of the marketing tribe, this definition isn’t news to you. This revolution helped launch advertising, which evolved into marketing. At its most basic, marketing is the act of selling or promoting products and services. But it’s time for a gut check: Promoting and selling are not mutually exclusive.

Marketing 75

Marketing Meeting Resources Energy 75

PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. Just a few hours later, @TayandYou was spouting white supremacist, pro-genocidal content and was taken down in short order.

Ethics 67

Ethics Crisis System Training 67

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. More than happy to help! Best Wishes,

Education 41

Education Energy Community Brand 41

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). This is a definite turn-off for journalists. 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

PR 20/20

OCTOBER 12, 2017

No, this is not a psychology, medical, or art history book, but the previous examples are definitely applicable. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. Does What We Know Hold Us Back in Marketing?

Marketing 53

Marketing Enterprise Print Film 53

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

JULY 18, 2017

By the end of 2016, that number was at 130 million. But, full-blown advertising options aren’t in cards just yet. is definitely an app that should be on your radar–for a few different reasons. And, it’s targeting a younger audience set that is just now getting phones (remember those seven-year-olds!).

Instagram 60

Instagram Comparison Video Marketing 60

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. Their recommendation? Publishing: Monday 3:00 p.m.

Study 91

Study Marketing Data Analysis 91

PR 20/20

SEPTEMBER 21, 2017

Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. What Is Artificial Intelligence? Back to Top. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. There is an abundance of content and there will definitely be more in the new year. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. So, what’s my definition of content marketing? What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. The post Social media and search won the 2016 US elections appeared first on Firefly Communications. So, why should we pay attention to the campaign strategies of the presidential elections?

Social Media 48

Social Media Media Twitter Survey 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52