Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2016, we saw more content created than ever before. In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 9, 2018

increase in Q3 growth from Q3 of 2016. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% As with so many other advertising tools, it behooves brands and communicators to test the efficacy of each of the formats for cost effectiveness and impact.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S.

Ethics 230

Ethics Data Privacy Policies 230

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017. Uber has no cars.

Publicity 166

Publicity Data Analytics Advertising 166

Communications Conversations

MARCH 8, 2016

percent in January 2016. And finally, I’m already seeing the power of Instagram advertising with some clients. As we all know, Facebook is now merely an advertising platform for brands. But, advertising options are a plenty–and, in many cases, they are very effective. 2015 to just 0.95 ”).

Instagram 60

Instagram Advertising Advertising Analytics 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

Creativity 174

Creativity Small Business Storytelling Travel 174

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). In 2017 PRWeek reported the 2017 median as $91k. Why stop there?

Survey 113

Survey Agency Report Corporate 113

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 14 Doormen as foremen.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. Google removed 8 million videos in Q4 2017. The US market grew 16% in 2017 to more than $450 million.

Report 92

Report Trends Retail Marketing 92

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. The deadline for nominations is Wednesday, November 30, 2016 at 6:00 PM PST. We are very excited to discover who our recipient will be for a year free PR services, valued at $15,000.

Nonprofit 60

Nonprofit Media Training Training Local 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Are you planning or working on any additional research studies in 2016 / 2017? She received her PhD in advertising from the University of Texas at Austin. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. We’re No Longer Reaching in the Dark. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

Cision

MARCH 20, 2017

We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions.

Technology 227

Technology Data Big Data Measurement 227

Cision

APRIL 21, 2016

Influence — it ’ s the buzz word of 2016. But 2017 will be the year of influence, not 2016. If people cut the cord from an advertising-based TV model next year, digital and organic content will be even more crucial. Thought leaders, including myself, have it written in our Trapper Keepers with hearts around it.

Groups 120

Groups Instagram Exercises Software 120

Sword and the Script

APRIL 28, 2020

Over the last five years, the publication has reported the median PR salary as follows: 2020: $100,000 2019: $95,000 2018: $95,000 2017: $91,000 2016: $92,125 Last year the economic pundits had switched their talking points from a “jobless recovery” to “flat wage” growth. The 2018 PR Salary Survey; Are You Earning What you are Worth?

Survey 94

Survey Publicity Agency Data 94

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Whatever the true motivation or longevity, these campaigns are rarely the sole provenance of PR or marketing or advertising teams.

Transportation 71

Transportation Twitter Advertising Advertising 71

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals.

Video 68

Video Mobile Consumer Advertising 68

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. By the end of 2017, MSHDA loan production increased by 38 percent. PRSA later awarded the campaign a Silver Anvil in 2018.

Case Study 74

Case Study Guidelines Study Creativity 74

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. Sixty-seven percent of marketers will increase their Facebook marketing efforts in 2016. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Stephen Waddington

MAY 14, 2018

Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Therein lies an advertising opportunity. Second, voice assistants can be used to serve news.

Publicity 84

Publicity Marketing Google Radio 84

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ).

Sports 120

Sports Twitter Mobile Facebook 120

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 4) The composition of marketing spending is changing.

Survey 103

Survey Marketing B2B Content Marketing 103

Konnect Agency

APRIL 16, 2020

Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc. The way we communicate with people and reach the customer has changed forever and will continue to change and adapt.

Instagram 40

Instagram Facebook Advertising Advertising 40

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. This raises two questions in my mind.

Ethics 67

Ethics Crisis System Training 67