ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 14 Doormen as foremen.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. We’re No Longer Reaching in the Dark. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

Stephen Waddington

MAY 14, 2018

Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Therein lies an advertising opportunity. Second, voice assistants can be used to serve news.

Publicity 84

Publicity Marketing Google Radio 84

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 trillion in 2017 and is predicted to increase to $1.4 population , spending more time with television, magazines and radio. African Americans make up roughly 12 percent of the U.S. Last year, the U.S. percent to reach 46.8

Television 72

Television Education Groups Community 72