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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

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5 technologies that will change how you do PR

Presspage

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Jeff Perkins (@jeffperkins8) December 7, 2016. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 10) Create an infographic based on key points. Webinars are the #1 lead gen tactic. But only 7% of marketers say they do “great” webinars.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. To promote an infographic, you first have to create an infographic.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. To promote an infographic, you first have to create an infographic.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Fast forward to 2017, the search engines have become even smarter. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. billion in 2016. Enter content discovery! So what can marketers do to ensure content gets seen?

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