Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

18 Tips to Improve Your Organization’s Social Media Listening

Glean.info Blog

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.

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Every generation uses social media daily

PR Daily

Are you looking to target older consumers? Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Consider these: Focus your social media efforts. Put consumers first.

Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash.

How to Measure PR & Marketing on a Limited Budget

Glean.info Blog

A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Set goals that are easy to measure. Measure against goals.

Why you should invest in social media monitoring

PR Daily

In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring allows brands to track mentions on multiple sources and respond in a timely manner. Social media monitoring is sometimes confused with social media listening.

Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives.

Study 131

Do industry benchmarks for social media still hold value?

PR Daily

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. In the world of marketing and communications, benchmarks are commonly used to measure the perceived success or failure of a social campaign or post. Create new social benchmarks unique to your business.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. If a corporation had a social media profile but had an inactive account, researchers counted it as not using the network. Image by Werner Moser from Pixabay.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?

How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social?

6 keys to successful social media measurement

PR Daily

Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data. A social media dashboard can save time and provide access to trends. Here are some of the most useful social media metrics: Web traffic.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

Course 131

How to measure your social media reach

PR Daily

One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Many marketers neglect to measure and analyze each cost associated with their social media marketing. Social media technology. Paid media (such as Facebook ads). One accurate measurement is worth a thousand expert opinions.

Social Media Benchmarks – How Does the Brand Stack Up?

5W PR

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up?

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

3 roles every social media team must have

PR Daily

What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. Most marketing or social media teams have roles such as content creator, designer, ad specialist and customer service representative. Social media data specialist.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

5 social media tactics to expand and engage your audience

PR Daily

Social media can help you enhance your organization’s messaging reach and interactions with target audiences. Unfortunately, many PR and marketing professionals don’t harness the full power of social media to increase audience engagement. They generally they can’t seem to develop their brand on social media networks to generate leads that convert. It helps build credibility and trust, which consumers look for when engaging with a brand.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. If you don’t know who you’re targeting, you cannot select the social media users who influence them. B2B influencers look much different than B2C influencers, creating different types of content and using separate social media platforms.

Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

Adam Singer, the Measurement Man. who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. The University of Florida alum took some time to interview with Lisa Buyer, who teaches Social Media Management in the Gator Nation. When someone like Adam Singer admits that one of the biggest challenges in social media management is ROI, take it to heart. Super easy to measure. Social media?

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more. Think like a consumer.

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. With work from home orders still in place across much of the country, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Your content should motivate your consumers to act. COVID-19 Social Medi

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Good morning, PR pros: A US Foods survey of roughly 500 food delivery drivers and more than 1,500 consumers in the United States reveals that more than one in four delivery drivers (nearly 30%) eat items from customers’ orders before delivering them. The findings speak volumes about delivery apps’ contractor behavior and consumer trust.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Facebook / Instagram.

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. On social media, it’s not enough to broadcast your message to your followers—nor is paying to appear in news feeds through ads. Private groups are the future of social media, according to some experts, as news feeds are abandoned for less-crowded channels. . “In

Social Media ROI: What You’re Doing Wrong

Cision

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. At his recent webinar, “ The Do’s and Don’ts of Social Media ROI ,” Gary discussed how brands can quantify their social media content and learn what content leads to sales.

Why and how to yield your social media account to employees

PR Daily

Consumers will respond to the fresh voices and authenticity. Social media might conjure thoughts of hip, young influencers running an Instagram account for fashion brands. GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

3 pervasive social media myths

PR Daily

Fake news has overrun social media sites, but falsehoods and fabrications have consumed social media marketing, as well. Social media “likes” drive sales. Simply liking a brand on social media doesn’t mean you’ll buy from them,” says measurement expert Katie Paine. What the study did find is that people are more inclined to “like” you on social media after they’ve already bought from you. “It

10 truths about social media learned from a decade of campaigns

PR Daily

Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error. Ten years can seem like 30 in the fast-changing world of social media. Social media marketers are still trying to get consumers talking about their clients—and buying their products—with ever-increasing sophistication and style. In social media, the only constant is change. Social media never sleeps.

How Edmunds measures the quality of earned media

PR Daily

A look at how the consumer car shopping website quantifies media coverage. As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.

Social media platforms take steps to assist measurement

Media Bullseye

I recently filled in for Chip Griffin in the anchor chair at the Media Bullseye Roundtable , and was fortunate to have as my guest/co-host Kami Watson Huyse , CEO and Founder of Zoetica. We talked about a range of topics, but two of the segments we covered stood out for me, as they were about the use of measurement tools on two social platforms. Management loves to measure PR in general and social media in particular. Measurement

Getting a READ on social media influencers

Shift Communications

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. links (with click tracking turned on) to complex tactics like working with an influencer to co-deploy Google Tag Manager tags on your specific part of the campaign are essential to measuring the true impact of your influencer campaign. Analytics Influence Marketing Marketing Technology Social Media

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 82% of consumers stopped doing business after a bad experience.”. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . Social Media Marketing ).

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. Starbucks joins Unilever, Coca-Cola, Verizon and more in halting social media ads.

Retail 101

3 roles every social media team must have

PR Daily

What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. Most marketing or social media teams have roles such as content creator, designer, ad specialist and customer service representative. Here are three roles businesses with social media teams should have for 2018 and beyond: 1.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19. MEASURED THOUGHTS. The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In