MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. Perhaps your CEO is brilliant. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards.

SEO 98

SEO Interviews Blogging Engineering 98

Remote PR Jobs

SEPTEMBER 25, 2023

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. As companies in the U.S.

Agency 100

Agency How To Survey Employee 100

Waxing UnLyrical

JULY 30, 2015

I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. Connect with people that work at the companies you want to work with via social media. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Deirdre Breakenridge

DECEMBER 5, 2014

Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. And for 2015, I have big plans for www.HashAtIt.com. Empowering Women Interview Social media #hashtag Hashatit.com Laurie Paolone The Hasthtag Show' What is your favorite hashtag and why?

Engineering 413

Engineering Pinterest Social Media Radio 413

Deirdre Breakenridge

DECEMBER 22, 2015

In 2015, I interviewed more than 50 professional women on my podcast show Women Worldwide. Here are several of my favorite quotes from the different Women Worldwide shows, featuring the women entrepreneurs and business professionals who interviewed with me in 2015.

Leadership 150

Leadership Twitter Interviews Training 150

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Stuart Bruce

MARCH 18, 2015

But as an independent practitioner it’s harder than being in a company. My CIPR CPD targets for 2015. Speaking to sales reps of relevant companies. Lots of people I need to interview! No 360 degree review meetings for me. That’s why I need you help. What do I need to know? How can I learn? Who can help?

Training 60

Training Ethics Course Analytics 60

MaccaPR

JULY 13, 2017

You’re now consulting with PR and advertising agencies across the US – give us an example of your current work with the Doug Spong Company. I’ll admit it – my fave campaign of yours was the integrated PR and advertising work you did for Jack Link’s “Messin’ With Sasquatch.’ And, of course, Weber Shandwick that is everywhere!””.

Agency 97

Agency Interviews Film Advertising 97

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Fast Company __.

Journalism 28

Journalism Radio Report Advertising 28

Solo PR Pro

OCTOBER 5, 2021

Doug decided it was time for a change and struck out on his own to return to that passion, forming Doug Levy Communications at the tail end of 2015. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I will discover what story interests me about the companies they represent. Instead, we want to publish strong opinions about growing companies – stories that businesspeople may disagree with. July 2015 issue !".

Interviews 48

Interviews Radio Journalism Newspapers 48

The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. A featured story with visuals : Most company newsroom are still web 1.0. Every company has experts. Here is the checklist. Use it to evaluate your newsroom. Expert database.

Analytics 100

Analytics Resources Video Google 100

PRSay

SEPTEMBER 1, 2017

Amy Barnes, APR , and I just completed 58 interviews with members of the PRSA College of Fellows and Arthur W. 2009; Ragas, Uysal & Culp, 2015). Many senior executives we interviewed pointed to the APR as a turning point in their careers. In support of this view, Meng et al. Pursue the APR. Leave the comfort of your office.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

Flack's Revenge

MARCH 12, 2015

Mathew Ingram (@mathewi) March 10, 2015. And the company. Stacey Higginbotham (@gigastacey) March 10, 2015. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. We tried our best, but it wasn’t enough.

B2B 120

B2B Trade Shows Enterprise Banking 120

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Marketing Content Marketing Measurement 90

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. Not long ago I worked with a small, struggling company that barely made enough to stay. So, do your best, get the interviews done, and then let ’em go. It’s going to change their lives. That one story will turn it all around.

Publicity 49

Publicity Interviews Media Relations Company 49

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. After a decade with Golin, I took over as managing director at the start of 2015. How did you get your start in PR?

Hotels 120

Hotels Agency Radio Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Part of that is something Fast Company calls the “ Theranos effect.” She was featured in a lengthy profile in The New Yorker , interviewed by dozens of women’s and lifestyle publications and lionized on the women-in-technology circuit. Time magazine named her one of the 100 Most Influential People of 2015.

Healthcare 120

Healthcare Chemicals Technology Policies 120

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). Pulizzi was telling us how he made the decision to leave his job and start his own company.

How To 40

How To Content Marketing Conference Interviews 40

Cision

AUGUST 21, 2015

“I get to play video games, watch movies and TV shows, interview people in the movie, comic book and video game industries and produce fun videos. The PR companies know of the importance of blogs and social media, and they are tapping into that. — Nerd Reactor (@NerdReactor) August 17, 2015.

Blogging 120

Blogging Film Video Web 120

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. I don’t cover the economy as much as I do companies and issues affecting business. Before that, I was a reporter for the Detroit Free Press. My coverage areas include business change, the auto industry, bankruptcy and the business of personal health.

Report 85

Report Meeting Automotive Media 85

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. As to your first point, that you don’t have a story that could interest the national media: why not? Why couldn’t you generate national interest in your story? What makes your story different, unique?

Media 49

Media Local Insurance Insurance 49

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Right now, inflationary pressures and their impact on truck freight volumes are top of mind across the board. Describe the craziest or most fun story you have written.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Flatiron Communications

NOVEMBER 5, 2015

Was that Ford Motor Company scion Bill Ford on the main stage? Peter Himler (@PeterHimler) November 4, 2015. When this attendee was able to get a decent signal – like when Reuters’ global tech editor Jonathan Weber interviewed Tim Kendall, Pinterest’s chief monetization officer – some great info emerged.

Web 28

Web Pinterest Facebook Corporate 28

Critical Mention

JUNE 4, 2018

Next time you need to pump yourself up before an interview or big presentation, check out this list : Instrumentals. Back in 2015, Middle Tennessee State University Researchers discovered that students who listened to “sedative music” during a test scored higher than those who listened to lyrical music. Until next time!

Chemicals 76

Chemicals Study Groups Journalism 76

PR in High Definition

NOVEMBER 17, 2017

Few of us have forgotten that infamous Newsnight interview with Jeremy Paxman and Michael Howard, the epitome of the importance of just answering the question. Yes, promote everything that the company can do and what is great about it, but also be open about its limitations. Be yourself.

Policies 72

Policies Facebook Advertising Advertising 72

Sword and the Script

JANUARY 26, 2016

“Over eight seasons, Reagan and [Don] Herbert crisscrossed the country to visit more than 130 GE labs and factories, reporting on everything from jet engine development — the technology was barely a decade old back then — to the future of electricity,” according to Tomas Kellner, in an article published in November 2015 for GE Reports.

Content Marketing 60

Content Marketing Marketing Television Film 60

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. November 3, 2015. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Cision

SEPTEMBER 17, 2015

— Colleen Kelly (@FamilyTravelCK) September 16, 2015. She has interviewed Ray Bradbury, Junot Diaz and Donna Tartt and her work has appeared in the Los Angeles Times, The Baltimore Sun and The Independent in London. Great views of #Chicago from #HAROconnects event. Helpful PR tips from @chicagotribune veterans. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Shift Communications

FEBRUARY 17, 2015

With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS. Instead start thinking about your long-term communications strategy beyond HIMSS, and even beyond that next sizable trade show (ahem, ANI 2015 ). Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Bianchi Biz Blog

NOVEMBER 12, 2021

It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’ve been in professional journalism covering the auto industry since 2015, working for Automotive News and Automotive News Canada in various roles.

Automotive 52

Automotive Meeting Report Media 52

Flatiron Communications

JULY 5, 2022

Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware. Few could find fault with how passionate and committed these founders were to their fledgling companies. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world.

Conference 36

Conference Journalism Web Comparison 36