Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. . That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. Side note: I don’t think “Agility” existed as it does today until 2015. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

SEPTEMBER 9, 2019

Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? As federal government employees, we learned we could provide an evidence file to members of Congress, the Office of the Medical Inspector and the Office of the Inspector General.

Ethics 151

Ethics Public Affairs Government System 151

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Cision

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Stuart Bruce

JANUARY 7, 2016

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Client Size.

Survey 40

Survey Report Local Data 40

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. 2) SocialChorus adds new employee comms products. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015.

Industry 86

Industry Media Technology Employee 86

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Stuart Bruce

MARCH 4, 2015

The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015. There are also panels on Communications in Asia and Employee Communications.

Communications 60

Communications Government Public Affairs Conference 60

ImPRessions - Crenshaw Communications

JUNE 30, 2016

In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix. The disappointment has been followed by a round of post-mortems by PR companies and advice from Cannes jurists on the reasons for the setback.

Agency 120

Agency Creativity Advertising Advertising 120

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Revenue Per Employee.

Measurement 40

Measurement Agency Employee Insurance 40

Beyond PR

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 1, 2015

Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. And, how has it impacted his success from a company POV? Be approachable.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

APRIL 15, 2017

When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. See these related posts: Crisis Comms: No one More Reliable than an Employee. b) Apologies are edited by a committee.

Corporate 79

Corporate Airlines How To Crisis 79

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

Marketing 50

Marketing Wireless Software Journalism 50

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. I asked several friends in marketing and communications what their companies are doing. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? You’re now consulting with PR and advertising agencies across the US – give us an example of your current work with the Doug Spong Company. I’ll admit it – my fave campaign of yours was the integrated PR and advertising work you did for Jack Link’s “Messin’ With Sasquatch.’

Agency 97

Agency Interviews Film Advertising 97

Flatiron Communications

OCTOBER 10, 2015

” When a relatively unknown company so obnoxiously elevates its public profile (think GoDaddy and its early Super Bowl foray), eyebrows invariably will be raised. Darren Rovell (@darrenrovell) October 8, 2015. It also permanently banned its employees from playing any fantasy games for money on any site.

Sports 28

Sports Crisis Management Employee Crisis 28

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. When customers get this rare glimpse, they tend to feel more connected to the company.". Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192

Reputation Us

OCTOBER 27, 2021

This may be linked to a company’s actions, performance or communications. Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. If a company jumped from a one-star to a three-star rating, they could experience an increase in revenue of 18 percent.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

This may be linked to a company’s actions, performance or communications. Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. If a company jumped from a one-star to a three-star rating, they could experience an increase in revenue of 18 percent.

Reputation 78

Reputation Financial Telecommunications Employee 78

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station.

Film 48

Film Marketing YouTube Advertising 48

ImPRessions - Crenshaw Communications

APRIL 19, 2017

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. A 2015 Weber Shandwick study found that executives who are active on social media or create content for digital channels are seen as good communicators and are among the most well-regarded business leaders.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Bianchi Biz Blog

JUNE 14, 2023

Recognizing the challenges of building these capabilities internally, Bianchi PR has chosen to collaborate with a longtime PRGN partner, Roop & Co. A Proven Track Record The alliance between Bianchi PR and Roop & Co. is neither a new nor an arbitrary choice.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million.

Software 93

Software Banking Technology Data 93

Communications Conversations

JULY 23, 2019

Before we even began working with Digi-Key, she had blazed the trail in developing innovative PR programs and processes for one of Minnesota’s largest companies, Digi-Key Electronics based in Thief River Falls. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. But, companies still had to communicate important updates with many different external audiences. Companies were called out in an attempt to drive change across corporate America. Instagram was the hot social media network. Facebook was purring along.

Corporate 139

Corporate Blogging Banking Measurement 139