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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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The PR Implications of Edelman’s 2015 Trust Barometer Study

Cision

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., engineers, scientists and developers who work for a company) are, on average, 22 percentage points more credible than the CEO, a trend that shows across nearly every industry.” Government.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. A lack of inclusion can sometimes be seen in employee surveys. cities, found that 87% of white employees felt they had a clear path for advancement, while 53% of nonwhite respondents indicated they did not. .-

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Female Founded Startups

5W PR

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Fairygodboss.

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What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online.