Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Do I practise a dark art ?

Employee 103

Employee Communications Internal International 103

Beyond PR

JUNE 7, 2018

Supreme Court in 2015, and former President Barack Obama designated the first-ever LGBTQ national monument in 2016 at the site of the Stonewall Riots — the birth of the modern LGBTQ Rights movement. Cision PULSE , our LGBTQ+ employee resource group, started from the ground up. In 30 of the 50 U.S. Giving All People a Voice.

Employee 40

Employee Community Resources Education 40

Communications Conversations

SEPTEMBER 2, 2015

What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online.

Employee 60

Employee Social Media Brand Branding 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. The streaming media company first announced its extensive parental leave policy last summer. How can you stand out?

How To 120

How To Media Employee Policies 120

Waxing UnLyrical

JULY 30, 2015

As did Martin Waxman : A2-This may be jumping ahead but I think it’s important for internal comms to take an employee-first approach #measurepr. A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. ’ #internalcomms #measurepr. See you all there!

Internal 40

Internal International Communications Measurement 40

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A good apology can actually be turned into an advantage for a company. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2015: E. It may also be due to those who are delivering the mea culpa.

Interviews 170

Interviews Media Training Training Video 170

Stuart Bruce

JANUARY 7, 2016

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

PRSay

OCTOBER 5, 2016

It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull business and events from Indiana. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

OCTOBER 31, 2019

Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). And sure, one is the CEO of a huge company and has 1.2M It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. LinkedIn followers, btw). Want proof?

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Companies should have strong pre-crisis and crisis plans in place. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

PR Job Coach

JANUARY 5, 2015

As we enter 2015, the importance of public relations today can not be underestimated. PR practitioners are no longer gatekeepers between their companies and the media. And for aspiring PR pro''s this is especially relevant to keep in mind. Public relations is essential to a functioning of society and its enterprises.

Publicity 100

Publicity Enterprise Government Storytelling 100

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Client Size.

Survey 40

Survey Report Local Data 40

Mindful Marketing

NOVEMBER 6, 2021

It’s especially significant when one of the world’s most valuable companies decides to rebrand. ” It’s also hard to get a handle on the metaverse because, like the Internet, it’s not a singular product that Facebook or any one company can build alone.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. 2) SocialChorus adds new employee comms products. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015.

Industry 86

Industry Media Technology Employee 86

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 19, 2016

More importantly, not only are businesses saying content marketing is effective, but that effectiveness is also improving: “A noteworthy share of companies (89%) say the effectiveness of their content marketing program is increasing, with more than one-third (35%) describing it as ‘increasing significantly.’”.

Survey 60

Survey Content Marketing Marketing B2B 60

Waxing UnLyrical

JULY 20, 2016

Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.

Measurement 40

Measurement Agency Employee Insurance 40

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. There was a day not too long ago when a growing media storm served as the primary catalyst to spur a company’s crisis team into action.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed. A corporate blog was a logical solution.

Corporate 139

Corporate Blogging Banking Measurement 139

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. However, at the time, a corporate message would not have had the same effect.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

MARCH 22, 2016

His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Critical to exceptional client service, is the Achilles heel of employee turnover. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

MaccaPR

DECEMBER 1, 2015

percent of men and women in the Twin Cities ad industry are people of color, according to a 2015 survey, Yet 22 percent of Minneapolis/St. So we coach agency supervisors and company CEOs about how to build diverse teams and make employees from different economic or cultural backgrounds feel included in a company that’s still primarily white.

Marketing 48

Marketing Advertising Advertising Agency 48

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Macey Cleary believes public relations is the ideal profession for her because she has a passion for people. “I

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J.

Film 48

Film Marketing YouTube Advertising 48

Bianchi Biz Blog

JUNE 14, 2023

Our first collaboration dates back to late 2015, when we teamed up with Roop predecessor Stevens Strategic Communications to lead several other PRGN agencies on the wildly successful launch of Domino’s DXP delivery vehicle.

Mobile 74

Mobile Automotive Brand Branding 74