Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

FEBRUARY 24, 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. StateOfPR – Research report from Chartered Institute of Public Relations.

Social Media 60

Social Media Public Affairs Media SEO 60

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world! Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? In contrast, TV audiences expect that their TV news anchors (hello, Brian Williams) will refrain from fooling them. Did they cross them?

Film 48

Film Marketing YouTube Advertising 48

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies?

Corporate 96

Corporate Communications Public Affairs Newspapers 96