Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? – $50.00

Community 150

Community Education Twitter Financial 150

5W PR

MARCH 12, 2020

Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

Apparel 152

Apparel Financial Community Employee 152

Cision

OCTOBER 26, 2015

Christopher Penn (@cspenn) October 21, 2015. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one.

B2B 120

B2B Marketing B2C Employee 120

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2

Television 72

Television Education Groups Community 72

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2015: 6 Pragmatic Content Marketing Predictions for 2015. To put it another way, predictions are equal parts analysis and aspiration. Bill Byrne , Managing Director, Remedy PR .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community. Lots of organizations from political campaigns to indie musicians to big brands use grassroots communication.

Airlines 120

Airlines Storytelling Local Travel 120

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Twitter has said that it has no plans to address the issue and that the community quickly self corrects.

Ethics 108

Ethics Conference Advertising Advertising 108

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JULY 10, 2018

A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume. Google+ reached a peak of a billion active users in 2015 but has since fallen back to around 400 million.

Web 68

Web Google Mobile Print 68

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media.

Education 120

Education Leadership Viral Consumer 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. Before that, I was a reporter for the Detroit Free Press. I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Ishmael's Corner

OCTOBER 5, 2014

Prediction 8: VentureBeat Creates Community Platform Called “Burnt Toast”. Apparently, Amazon’s ill-fated phone consumed Mr. Bezo’s time in 2014. Naturally, I’ll take another shot in 2015. Uncategorized 2014 predictions for communications NSA PR crisis Pope selfie PR predictions for 2014 PRSA' I just didn’t predict them.

Industry 138

Industry Communications Viral Crisis 138

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The news industry is faced with a conundrum of how to balance the importance of news with the interest it will generate from its consumer base.

Comparison 120

Comparison Television Print Social Media 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. .

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

FEBRUARY 2, 2016

After a decade with Golin, I took over as managing director at the start of 2015. I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands. Golin is made up of four specialist communities: strategists, creators, catalysts (execution) and connectors (media and channel experts).

Hotels 120

Hotels Agency Radio Measurement 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix. It may include community relations, third-party endorsement, word-of-mouth, and reputation management.

Agency 120

Agency Creativity Advertising Advertising 120

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. As the number of connected consumers and devices expands, the amount of data produced exponentially increases. I hope you’ll subscribe and join the community !

Industry 74

Industry Marketing Technology Software 74

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. But PR itself is gaining influence, and rapidly. are taking on more influential roles within their organizations. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

MaccaPR

OCTOBER 3, 2016

It says that consumers have a variety of concerns, including pollution, climate change, human rights issues and economic crises, which has prompted the development of ongoing public discourse about the role of business in society and the need for greater transparency, sustainability and responsibility in business. Reduce waste?

Corporate 71

Corporate Report Survey Government 71

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Marketing Content Marketing Measurement 90

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Are there issues related to the communities they serve (e.g. banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Are there issues related to the communities they serve (e.g. banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. March 27, 2015. Your brands'' consumers are no different. March 27, 2015. Take into account what your consumers are searching for. End of story."

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. The FCC is investing in providing access to communities that do not have broadband. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Cision

AUGUST 3, 2015

The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” From a brand and communications standpoint there is opportunity to build a community on Snapchat, and to share content and to interact in a variety of different ways.

Mobile 120

Mobile Advertising Advertising Facebook 120

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Prakkypedia

DECEMBER 13, 2017

In June 2015, Vegemite teamed up with Cadbury to release Vegemite chocolate. I was one of the consumers who bought a block to see what it would taste like. It’s not the first time Vegemite has used controversy to gain attention. Unsurprisingly, the Vegemite taste was quite subtle – it was still all about the chocolate).

Transportation 71

Transportation Twitter Advertising Advertising 71

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. 2015 has been a year of learning & sharing. Brain gems for decision-makers. We’ve been hanging out with the super smart guys behind this. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. Why: “In 2015, consumer expectations are going to continue to rise.

Web 40

Web Retail Twitter Print 40

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ money that is currently going to Santa Barbara’s El Centro SB, a mutual aid and community organization.’

Instagram 60

Instagram Brand Branding Publicity 60

Waxing UnLyrical

JULY 27, 2015

He explains why “turning people into brand advocates who can move the needle on consumer decisions” makes sense for brands of all sizes. Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40