Solo PR Pro

JANUARY 6, 2015

Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals in the new year. Whether you’re brand new to consulting (congrats!) This post answers some of the frequently asked questions from our community.

eBook 40

eBook Creativity Twitter Tools 40

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. For banking, at least, low fees, mobile banking services, service reputation and convenience are what matter most to consumers.

Banking 60

Banking Marketing Financial Community 60

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. Their nonresponse impacts my level of trust and certainly impacts their reputation if I express my displeasure. They are empowered; you get insights.

Social Media 100

Social Media Media Customer Service Resources 100

Waxing UnLyrical

AUGUST 14, 2015

A2: and now that brands are their own media they need to track & measure like media does #measurepr. measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. #measurepr.

Measurement 40

Measurement Analytics Google Tools 40

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Notified said it can now monitor brand mentions on TikTok. It’s long-time editor Richard Carufel , is still running the publication today.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Reputation as a destination for inspiration.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. Little did we know we’d be in that place for more than a year. Its software is sold as a subscription-based service.

Media 105

Media SEO Analytics Analysis 105

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. International Paralympic Committee (IPC): enhancing and protecting reputation. Sixteen people were injured in the June 2015 crash, including two teenage girls who needed leg amputations.

Publicity 118

Publicity Corporate Reputation Community 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Today, things are different. Start by listening.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats.

Education 120

Education Leadership Viral Consumer 120

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. percent) than at brands with a limited culture (48.4

How To 120

How To Media Employee Policies 120

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. It simply penalizes brands that are using Facebook incorrectly.

Facebook 167

Facebook Real Estate Analytics Report 167

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Likely see more brand-to-brand and brand-to-influencer collaborations. This creates renewed opportunities for marketers who communicate via podcasts.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. FuturePRoof was founded by Sarah Waddington in 2015. Along the way she has published three books and created a vibrant community. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

ImPRessions - Crenshaw Communications

JUNE 30, 2016

In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix. It may include community relations, third-party endorsement, word-of-mouth, and reputation management.

Agency 120

Agency Creativity Advertising Advertising 120

wiredPRworks

OCTOBER 9, 2015

Monday October 12th, 2015. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The disadvantages of using long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

Prohibition

JULY 23, 2019

Leeds Beckett University’s campaign built the University a good reputation as the campaign exhibited the main objective of any university which is to put students’ needs first and had accounted for 9,785 new page views. The campaign expanded the university’s brand and boosted awareness with their engagement with students. Socialising.

Social Media 54

Social Media Media Education Internal 54

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. For PR pros wanting more brand visibility? A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype. It gives me the YouTube audience hugeness, right?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. Or perhaps the problem is more tied up in – ironically – reputation.

Case Study 120

Case Study Agency Creativity Study 120

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years.

Social Media 56

Social Media Conference Travel Internal 56

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

wiredPRworks

JUNE 8, 2016

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Cision

OCTOBER 31, 2016

In addition to rebuilding their mobile data structure (end of 2015), LinkedIn has a rich complement of standalone mobile apps (all apps are available for iOS and Android, links are to iOS): The LinkedIn Mobile App – this is the standard LinkedIn app that most people are familiar with. High praise. Rapportive.

LinkedIn 60

LinkedIn How To Mobile Course 60

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. In June 2015, Vegemite teamed up with Cadbury to release Vegemite chocolate. Other food brands around the world have had fun with improbable flavours or products. Darn it all.

Transportation 71

Transportation Twitter Advertising Advertising 71

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 90

Social Media Marketing Media Creativity 90

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement.

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Tie communications objectives to the organization’s mission and vision.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Tie communications objectives to the organization’s mission and vision.

Conference 40

Conference Measurement Communications Employee 40