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Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

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Start 2015 Off Right…With a PR Plan!

Reputation Us

The post Start 2015 Off Right…With a PR Plan! The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of your company’s PR efforts and prepare for the next 12 […]. appeared first on LTPR.

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Crisis & Reputation Management Top Financial Services Concerns

The Proactive Report

Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months. ONLINE REPUTATION MANAGEMENT. 2015 Edelman Trust Barometer.). Management quality.

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4 Things Brands Can Learn From Back-To-School Shopping Discussion

Cision

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Your audience is talking about your brand and your products online.

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Are search engines controlling how we think?

PR in High Definition

There is evidence from as far back as 2015 indicating that search engines have the power to subtly control thinking and behaviour – this is known as the search engine manipulation effect. SEO actually has a critical role to play in reputation management. Take a look at Firefly’s PR meets SEO: Digital Reputation Management Guide.

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Strengthen Your Marketing Channels in 2015

David PR Group

What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. Are your channel partners so strong and so tied-into your brand that your message will always go through to your audience? I would love to learn more.

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Behind The Scenes of the Chipotle E. Coli Crisis, with William Espey

Melissa Agnes

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. Chipotle is a brand that has worked hard and done a phenomenal job at building solid and trusting relationships with its customers. About this episode.

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