Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

The Proactive Report

MAY 12, 2016

60% of marketers plan to invest in video this year – up 20% from 2015. In other words, brands aren’t just buying stock images off the web and throwing it up on their channels, they’re hiring visual professionals (designers and photographers) to create original content. BE ORIGINAL. and resources is their biggest struggle.

Real Estate 100

Real Estate Brand Branding Survey 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. I first met Iliyana Stareva in Dublin in October 2015.

Blogging 61

Blogging Agency Meeting Web 61

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. A study by Global Web Index found that 80 percent of Internet users own a smartphone. This free guide can help agencies and brand marketers alike prove (and improve on!)

Social Media 120

Social Media Marketing Media Study 120

Cision

AUGUST 11, 2016

Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to agencies. Web Strategy by Jeremiah Owyang. Web Ink Now. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

DECEMBER 3, 2014

And, it got me thinking: Should I keep blogging in 2015? Here’s another area I think most agencies/consultants get hung up on. During the course of introductions, I remember the PR lead saying she had read my stuff regularly on PR Daily, and how that was a big deal for this guy (me) to be on an industry web site like that.

Blogging 144

Blogging Writing Creativity Meeting 144

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Based on the conversations we’re having with existing clients and prospects, agencies will be required to embody all of these attributes and more. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

APRIL 6, 2021

This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. Cision acquired PR Newswire in 2015 for $841 million. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Shift Communications

JANUARY 13, 2016

In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What should brands do about the potential character limit increase?

Twitter 60

Twitter Advertising Advertising Facebook 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 5, 2016

Who doesn’t want an ad agency like that working for them? Facebook, of course, now knows the web visitor history over a huge swath of the Internet. billion in profit in 2015. The user gets information that seems to magically appear just when they need it. No one knows the exact number. But it is staggering. Facebook earned 3.69

Advertising 120

Advertising Advertising Facebook B2C 120

PR 20/20

NOVEMBER 22, 2016

According to Moz’s 2015 Local Search Ranking Factors report , the number-one difference-making factor in competitive markets for local search is “consistency of structured citations.”. Seek consistent and accurate NAP information for your business across the web. How to Improve Your Digital Presence.

Local 40

Local Software Engineering Web 40

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media.

Industry 88

Industry Media Technology Employee 88

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. The web has overhauled organisational communication and marketing. What we do 5.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 15, 2015

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies? Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)?

Hotels 60

Hotels Facebook Web Journalism 60

Waxing UnLyrical

APRIL 13, 2015

Why: “In 2015, consumer expectations are going to continue to rise. Time for a new agency-client agreement. Around the Web Events #NovaCOM15 AHEM Aliza Freud Dave Hochman deirdre breakenridge Laura Stanik Meg Fry Michael C. Top Takeaways From NRF. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Web 40

Web Retail Twitter Print 40

ZudePR

FEBRUARY 22, 2016

These numbers are for November 2015. As of March 2015. Credits: thanks to Moz, Marketing Charts, Shareaholic, and Advanced Web Ranking for the graphics. The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. So pretty current.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

JANUARY 27, 2015

How the web has changed the dynamics of influence. While it didn’t make the prediction list for content marketing in 2015 it’s becoming increasingly clear to me that social media advertising is going to get much more competitive and much more expensive over the course of the year.

Pitching 60

Pitching eBook Advertising Advertising 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

FEBRUARY 9, 2015

Bess recently launched her The Winston Agency , and if I were you, I’d keep on eye on what she’s doing, where she’s going, and what she’s saying. His new company, Jacobs Executive Coaching , focuses on teaching agency executives and leaders how to lead (sounds easy, but it isn’t). Ken Jacobs. Answer: Boss.

Social Media 40

Social Media Media Community Web 40

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. March 27, 2015. March 27, 2015. March 27, 2015. This includes all social posts and blog posts. You name it, it probably needs a visual! End of story."

Social Media 48

Social Media Pinterest Marketing Media 48

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Having truckloads of agencies adds complexity and kills ROI. The Generational Disconnect in PR. The outcome? Please do it now.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Having truckloads of agencies adds complexity and kills ROI. The Generational Disconnect in PR. The outcome? Please do it now.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

MAY 5, 2015

Frank Strong (@Frank_Strong) April 19, 2015. Dear @Delta Why do you think it’s okay to put a toddler and parent in separate seats? We’ve been through this before. CSR #customer. Other Airlines Prey on Parent Emotions Too. It is High Time to Regulate Airline Customer Service. Airline customer must be regulated.

Airlines 60

Airlines Travel Customer Service Crisis 60

Flatiron Communications

AUGUST 30, 2015

SpotifyCares (@SpotifyCares) August 25, 2015. I had a chance over the weekend to catch up with my old friend and colleague Allen Adamson, the North American chairman of the WPP-owned branding agency Landor Associates, which “creates some of the world’s strongest and most agile brands — brands that thrive on change.”

Twitter 28

Twitter Google Financial Comparison 28

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 194

Writing Communications Marketing B2B 194

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. It’s a two-way street and the bigger picture is more than you and your brand. 4) Format posts for social visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Contently - Strategy

APRIL 14, 2021

a search marketing agency. Chrome currently fields more than half of all global web traffic. Repercussions from Google’s “ Mobilegeddon ” update in 2015, GDPR, and Facebook’s feud with Apple in 2020 are just a few examples of road bumps the industry has had to navigate in recent years.

Privacy 124

Privacy Google Advertising Advertising 124

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. Currently, PR professionals are still in love with the concept of “storytelling.”

Storytelling 87

Storytelling Measurement Ethics Web 87

Cision

NOVEMBER 24, 2015

A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Amp up your earned media efforts. Chel Wolverton.

SEO 155

SEO Google Web Infographics 155

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. By the end of 2015, she was able to leave her day job. Brands and agencies bring her in to explain the many nuances of Snapchat. She now works with brands who pay $10,000 or more per Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120