Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Stephen Waddington

JUNE 2, 2018

. #7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. 8 Content management Google and Facebook have begun to take proactive steps to remove inappropriate content after advertisers pulled their campaigns through fear of the reputational impact. No surprises.

Report 92

Report Trends Retail Marketing 92

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. And social media is another 2015 trend on the list and is likely to make waves in the year 2016. Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 15, 2015

This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). — Frank Strong (@Frank_Strong) December 9, 2015. With nearly $9 billion in projected sales in 2015, that’s a ball park price tag for Yahoo’s web business.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Cision

AUGUST 11, 2016

Advertising Age Online. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Advertising Week. Web Strategy by Jeremiah Owyang. Web Ink Now. But what we do know is that data – social media data in particular – can reveal almost everything about us. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Extended Distribution – Can live streams be embedded on other web properties (thus increasing the distribution)? Persistence – Are videos saved? Do they disappear? Fidelity – HD and below.

Video 120

Video Mobile YouTube Enterprise 120

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak. ” – Psychology Today, August 2015.

Writing 144

Writing Study Viral Consumer 144

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. Bottom line?

Twitter 60

Twitter Advertising Advertising Facebook 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. The mobile web is not coming , it’s here. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Mobile Crosses the Chasm.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype. Out of all the gossip, what are the 2-3 things that PR pros should care about the most?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

MAY 2, 2016

On the same panel, Julie Hansen, President of Business Insider shared the success of their completely distributed product Insider which she says has been “seamless to implement” despite having no web presence whatsoever outside of external channels. Posted by Facebook Media on Tuesday, May 12, 2015. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Around the Web Business Building Marketing buzz marketing viral marketing'

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). How the web has changed the dynamics of influence. Valuing Content Changes the Context.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

FEBRUARY 1, 2016

Facebook Events is a feature that has been around for a long time and that got a major overhaul at the end of 2015. In 2015, reviews started to display more prominently for businesses on Facebook and in late 2015 the search feature significantly improved discoverability. Again this is a feature that has been built out over time.

Facebook 48

Facebook Video Groups Creativity 48

Cision

APRIL 20, 2015

“Users have grown used to being able to access web pages quickly, and if your page takes longer than two seconds to show signs of life, users quickly discard the page and go back to their search results.” Social Media Today (@socialmedia2day) April 10, 2015. The key is to adjust your content focus when this happens.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Takeaway: This is the problem that has nagged advertising for ages. by Frank Strong. The gap between companies that do content well, and those that do not will be more and more obvious. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. ” 6. 3 Steps to Efficient Content Amplification.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Flatiron Communications

AUGUST 30, 2015

SpotifyCares (@SpotifyCares) August 25, 2015. to Alphabet, apparently, BMW owns the alphabet.com domain , so Google went with https://abc.xyz for its new web address. It has spent a pretty penny on TV advertising since making the change. Spotify’s change of hue provoked outrage on Twitter,” captured the public backlash.

Twitter 28

Twitter Google Financial Comparison 28

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Gartner launched Peer Insights in 2015 as a source of authentic reviews. million in 2015, shortly before the analyst firm launched Peer Reviews. Statistics: 210,000 reviews and ratings.

Software 17

Software B2B Marketing Data 17

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. Social users, especially Millennials , are looking for authenticity , not advertising from brands.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 190

Writing Communications Marketing B2B 190

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Native Advertising. This explains why almost half (48.9 Social Media.

Trends 120

Trends Mobile Media Print 120

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. By the end of 2015, she was able to leave her day job. Snapchat provides brands and advertisers with one of the most engaged social platforms as an outlet for advertising opportunities.

Brand 120

Brand Branding Case Study Advertising 120

Cision

NOVEMBER 24, 2015

But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. It is easy to repurpose a 15 second bumper advertisement but a specific produced and edited piece will grab attention in one’s stream.

Instagram 120

Instagram Mobile Social Media Writing 120

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. Was this really written in 2015? One of the few who really writes a lot anymore across the social web. Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read blogs.

Social Media 60

Social Media Blogging How To Media 60