Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. The mobile web is not coming , it’s here. Measurement Continues to Evolve. PR and Marketing finds itself living “in interesting times.” Mobile Crosses the Chasm.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Monetization means little to a publisher or end-user right now, so we have to have another way to measure how effective a live-streaming video service would be for you to propagate content to your audience.

Video 120

Video Mobile YouTube Enterprise 120

Cision

MAY 2, 2016

On the same panel, Julie Hansen, President of Business Insider shared the success of their completely distributed product Insider which she says has been “seamless to implement” despite having no web presence whatsoever outside of external channels. Posted by Facebook Media on Tuesday, May 12, 2015. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

APRIL 20, 2015

“Users have grown used to being able to access web pages quickly, and if your page takes longer than two seconds to show signs of life, users quickly discard the page and go back to their search results.” Social Media Today (@socialmedia2day) April 10, 2015. Mistake #9: You aren’t measuring what matters.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy. ” 6. ” 7.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. A reset on advertising spend. Fragmenting along the lines of trust .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Native Advertising. This explains why almost half (48.9 Social Media.

Trends 120

Trends Mobile Media Print 120

Presspage

AUGUST 15, 2017

the importance of measurability. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

Buzzstream

MAY 2, 2024

But for Google, like internal links I always like to say that internal links create like a connected spider web of tissue, especially for new websites that are just getting started. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

MaccaPR

JANUARY 6, 2015

Is it website or Web site? I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Impressions are a diagnostic metric; if your earned media placement or advertisement is seen by zero people, then for certain we can determine that its impact to your business is also zero.

Analytics 60

Analytics Measurement Software Advertising 60

Sword and the Script

DECEMBER 12, 2017

Sales is driven and measured by one metric, closed business – revenue. 12) The first anti-trust traced to Web 2.0? With the capabilities of A/B testing, personalized web experience, and algorithmic signals, companies will start to consolidate data to close the gap between targeting and engaging customers.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

PRSay

APRIL 18, 2016

It is estimated that publishers have lost $22 billion in 2015 because of Ad blocking. The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. In the present business model, publishers are paid by advertisers. Pagefair believes the loss will reach $42 billion in 2016.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. Predictions posts around the web.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. advertising). We may change the target media to include more forward-thinking digitally and video-focused news orgs , especially those with broad footprints across the web. KIMOJI’S APP LAUNCHES TOMORROW!!! pic.twitter.com/aXl8hiMobn. —

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28