Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. Twitter It’s 2015 and #PRDiversity Is Still An Issue. ” ~ Global Alliance.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 12) The first anti-trust traced to Web 2.0? With the capabilities of A/B testing, personalized web experience, and algorithmic signals, companies will start to consolidate data to close the gap between targeting and engaging customers. Lou Hoffman | The Hoffman Agency.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. December 2015: One Bold Content Marketing Prediction for 2016.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. This will be similar to what happened to mainstream media when the web and digital really took off.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52