Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on my commute to work. Impressions are worth nothing by themselves. Why do we measure impressions?

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Impressions are a diagnostic metric; if your earned media placement or advertisement is seen by zero people, then for certain we can determine that its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on the commute to work. Impressions are worth nothing by themselves.

Analytics 60

Analytics Measurement Software Advertising 60