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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Such a scenario presented itself to me in 2010 and 2014. As PR professionals, we have the capacity to build an organization’s moral compass, drive its ethical culture and foster relationships based on trust, respect, empathy and compassion.

Ethics 150
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#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

McGill PR Students Exhibit Strong – and Ethical – Crisis Communication Skills. The post #CrisisRoundup of Awesome Links: Week of October 27, 2014 appeared first on Agnes + Day. Articles By Melissa Agnes and from The Crisis Intelligence Blog. A Few Words From A Proud Canadian About #CanadaStrong. Must attend! Tweet #CrisisRoundup.

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#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

McGill PR Students Exhibit Strong – and Ethical – Crisis Communication Skills. The post #CrisisRoundup of Awesome Links: Week of October 27, 2014 appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Articles By Melissa Agnes and from The Crisis Intelligence Blog. A Few Words From A Proud Canadian About #CanadaStrong.

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Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

Back in 2014, I made a comment on Facebook about the movie Dear White People. I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner.

Blogging 239
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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

One analysis in the report plots the four major institutions on a chart according to their perceived competence and ethics scores, connected by a triangle which serves to demonstrate how uneven the scores are. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

Since 2014, Jacobs has written the paper’s “ Taking the Lead ” column, which features Q&A interviews with PR leaders. Sometimes, being ethical means losing clients. When trying to please and retain clients, adhering to ethical practices “can create some sticky business situations,” Jacobs said.

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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. You can do it, too. Make it right and make it effective.

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