“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer
NewsWhip
FEBRUARY 1, 2024
One analysis in the report plots the four major institutions on a chart according to their perceived competence and ethics scores, connected by a triangle which serves to demonstrate how uneven the scores are. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.
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