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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.33

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Claire Walker’s opposition to “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” motion

PR in High Definition

Below is the transcript of Firefly CEO, Claire Walker’s opposition to the motion that “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” given during a CIPR debate at the House of Commons on the 7th July 2014.

Ethics 76
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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both former students are strongly committed to ethical practice. You can do it, too. Make it right and make it effective.

Ethics 60
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Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

The PCC was replaced by the Independent Press Standards Organisation (IPSO) in September 2014. It includes hundreds of new biographies alongside dozens of short essay guides introducing the inquiry's key themes, as well as state-of-the-art search technology.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Organisational Capabilities.

Publicity 167
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Study: CEO Turnover Rate in 2018 Was the Highest in 10 Years

PRSay

While the job market is strong, with low unemployment and strong hiring numbers, the stock market is in near-constant flux; trade concerns loom in many industries, including manufacturing and technology,” says Challenger. There’s a lot of uncertainty as we begin 2019.

Study 86
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! AI is not some abstract thing you see in sci-fi movies. Growing smarter.