“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer
NewsWhip
FEBRUARY 1, 2024
35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.33
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