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Video Content Trends for Media and PR Professionals

Cision

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. How can you develop a transparent, ethical and mutually beneficial relationship with them? As of November, 2014, it had 170 million viewers and 25 million members. Growth in traffic, volume and influence.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Fake audio will almost certainly become an ethical concern for communicators.

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Stalwart Interns. Where are they now?

The Stalwart Blog

I admired the team at Stalwart for their work ethic and dedication they have to their clients. Patrice Smith , Stalwart summer 2014 intern. As an intern I was really interested in media placements, such as television segments and live event coverage. At Stalwart, my team was supportive and ethical and full of integrity.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. It seems a bit complicated, but it's very specific.

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Why public relations must wake up to wearables

PR Conversations

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. The wake up call. Starting some real conversations.

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Journalism and News Trends for PR Pros

Cision

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. While the stories still contain irreverent humor, they also treat the topics themselves seriously.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. Also see Off Script Q&A No.