Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Branding 48

Branding Brand Marketing Mobile 48

5W PR

SEPTEMBER 27, 2019

Some of the same duties common in the nonprofit sector often apply to the corporate sector as well. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Crisis 208

Crisis Strategy Reputation Privacy 208

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Brand is what you say about yourself. Brand is what you say about yourself. But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Financial 79

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. THREE WORDS to bind the year: 2014. Happy New Year!

Resources 92

Resources Web LinkedIn Google 92

Communications Conversations

JANUARY 30, 2018

36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. So, it’s no surprise brands are starting to spend more time there. But, the ones that are using it well are truly benefitting and (most likely) achieving real brand value.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. A link from a trusted media site or an authority in your field obviously counts more than a link from the guy down the road who has no real connection to our brand. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

FEBRUARY 12, 2019

Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. In 2014, ‘several per week’ was the most popular answer. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea.

Blogging 107

Blogging Survey B2B Analysis 107

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? 45 Days To Compose A Tweet?

SMB 77

SMB Case Study Nonprofit Social Media 77

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Waxing UnLyrical

FEBRUARY 3, 2014

How Social Media Impacted the 2014 Indian Elections. Why: In this great guest post for WUL, Ancita Satija examines how India’s AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections. Is The Corporate Website Dead? What approach do you use to encourage others to socialize with you and your brand?

Social Media 73

Social Media Corporate Resources LinkedIn 73

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections.

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

JANUARY 20, 2014

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! Happy 2014: Be Humble and Go Forward. Why: Daniel Newman of Millennial CEO suggests a simple plan for 2014 that we can all relate to: do the right thing, be humble, and stay grounded. Why: Respect is a two-way street.

Community 77

Community Resources LinkedIn Google 77

Mindful Marketing

SEPTEMBER 5, 2020

According to its website, “ In 2014, our fans all over the world drank 6 billion pouches of Capri-Sun!” But, will the company’s corporate social responsibility really remedy that problem, and what’s likely to be the long-term impact on the brand? According to the U.S. million , of which 21.2%

Consumer 65

Consumer Course Film Advertising 65

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

SEPTEMBER 27, 2016

Fortunately, the PRSA Board of Directors and PRSA’s Board of Ethics and Professional Standards published Disclosure and Transparency In Native Advertising and Sponsored Content in 2014, with examples of both transgressions and best practices, in the context of the PRSA Code of Ethics. You can do it, too. Make it right and make it effective.

Ethics 60

Ethics Advertising Advertising Technology 60

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. First and foremost, make sure you''re aware of any presence your company or brand may already have. Source: The Atlantic ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Polaris

DECEMBER 11, 2014

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. We occasionally talked about them in class, but they weren’t a serious part of the curriculum.

Apparel 123

Apparel Media Ethics Interviews 123

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Does Blogging Still Matter in 2014?

Blogging 76

Blogging SEO Community Resources 76

Deirdre Breakenridge

NOVEMBER 8, 2015

– develop Kickstarter Reward content that would not only incent people to donate, but would also represent the brand and tone of the film. In 2014, Ashley Maria was featured by the DGA as a director who represents “the future of women in film.”.

Film 150

Film Social Media Video Writing 150

Waxing UnLyrical

DECEMBER 15, 2014

IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. What were your big lessons learned in 2014?

Web 72

Web Community LinkedIn Google 72

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. By leveraging cloud technology, you’ll also be able to make content changes on the fly, organize and store your multimedia content, and easily update your campaign branding.

Media 79

Media Analytics Technology Corporate 79

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. – It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Getting the brand out there and everything that we stand for and everything that we built. What was your PR experience prior to working at UFC?

Sports 68

Sports Education Construction Television 68

Stuart Bruce

JANUARY 7, 2016

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers.

Corporate 31

Corporate Hotels Sports Policies 31