PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.”

SEO 129

SEO Measurement Television Google 129

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Melissa Agnes

SEPTEMBER 26, 2014

Brands At Risk: Majority of Fortune 1,000 Companies Lack Critical Resources to Anticipate, Understand and Manage Emerging Business Threats, New Study Finds. The post #CrisisRoundup of Awesome Links: Weeks of September 15 and 22, 2014 appeared first on Agnes + Day. It’s an interesting and insightful listen. Listen here!

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video?

Video 120

Video Brand Branding Trends 120

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Ishmael's Corner

JANUARY 18, 2015

brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. Did storytelling really become the buzzword for 2014? Media attention on storytelling didn’t even increase 10 percent from 2013 to 2014. The data suggests no.

Storytelling 60

Storytelling Brand Branding Data 60

Reputation Us

APRIL 10, 2017

Well, seemingly impossible considering the most RT’d tweet of all time was Ellen’s famous selfie with Bradley Cooper and a dozen other celebrities at the 2014 Academy Awards. — Ellen DeGeneres (@TheEllenShow) March 3, 2014. All too often, brands play it safe. It was “only” RT’d 3.2 million times. And that’s Ellen!

Brand 92

Brand Branding Social Media Case Study 92

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan. Give Your Brand A New Year Makeover.

Web 73

Web Creativity Blogging LinkedIn 73

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 95

Brand Branding Instagram Storytelling 95

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Ishmael's Corner

OCTOBER 10, 2017

David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The arrival of Yao Ming certainly spiked interest as did Linsanity — yes I know while Jeremy Lin’s heritage is Taiwanese, he still impacted perception.more.

Brand 63

Brand Branding Storytelling Communications 63

Shift Communications

DECEMBER 23, 2014

When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Furthermore, unlike networks like Twitter and Facebook that allow brands to broadcast to large audiences, the one-on-one nature of these apps makes it difficult for brands to participate at scale.

Comparison 94

Comparison Measurement Engineering Blogging 94

Ronn Torossian

OCTOBER 13, 2014

In October, 2014, Google released its newest Apple iOS app, “Primer.” Brand PR Careers in PR PR PR Careers Ronn Torossian Social Networking / Social Media google primer' ” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer?

Google 339

Google Social Media Blogging Brand 339

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Microvideo Will Dominate 2014 is a post from: Waxing UnLyrical. He also blogs.

Instagram 84

Instagram Video Social Media YouTube 84

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

ReimaginePR

MAY 2, 2015

If people have experienced your brand and loved it, they will share. If they have experienced your brand and not loved it, they will share their experiences with others, often in ways you can’t track. I know you want to jump into doing something because it makes you feel better. It’s a being problem. Probably more widely.

Brand 120

Brand Branding Meeting Training 120

Ishmael's Corner

NOVEMBER 30, 2014

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Spoiler alert: The tension dissipates.

Storytelling 157

Storytelling Journalism Media Training Video 157

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

Government 88

Government Survey Technology Ethics 88

Onclusive

FEBRUARY 10, 2020

Avast developed Avast Antivirus in 2014. Some of the largest brands in the world leverage the Onclusive platform to attribute and optimize their communications, including Airbnb , 23andMe , Business Wire , and Experian. Onclusive PR Attribution is in no way impacted by the Jumpshot closure.

Media 273

Media Privacy Data Analytics 273

David PR Group

JANUARY 14, 2016

We all have emotional connections to brands, whether we care to admit it or not. If you always buy a certain brand of toothpaste, religiously order a call brand at a bar or ritualistically check the same app every day to get your sports scores, then you have an emotional connection of some depth.

Brand 40

Brand Branding Reputation Financial 40

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices. engagements.

Instagram 148

Instagram Comparison Web Product Launch 148

Deirdre Breakenridge

JULY 24, 2018

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

NewsWhip

MARCH 15, 2024

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. My take: Another friend making another move in 2014. My take: A former client (and friend), I was sad to see Gabby leave Sleep Number, but happy she found a new home in 2014.

Social Media 60

Social Media Media Airlines Local 60

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. US and Canada growth has been flat since mid-2014. Guide them in developing their professional personal brands. Facebook’s user base is now larger than any nation’s population. 300 million Americans and Canadians are online.

Facebook 60

Facebook Mobile Analytics Video 60

Communications Conversations

SEPTEMBER 22, 2015

Ok, so the headline might be a little provocative, but the more I think about it, the more I think many big brands continue to under-utilize one of the more effective and useful social networks on the web today. Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Strike one, brands.

LinkedIn 60

LinkedIn Brand Branding Tools 60

Public Relations Sydney

SEPTEMBER 29, 2014

Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. s loyal brand following is the result of an emotional connection created with its audience. Apple Inc.’s

Brand 73

Brand Branding How To Airlines 73

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ReimaginePR

DECEMBER 8, 2014

And then he allegedly tried to gather the class under a “cone of silence” wherein they would all agree not to go the media again in such circumstances for the good of the Rotman School brand. It’s 2014! Blog Brand Storytelling' This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Brand 323

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Creative PR helps B2B brands be accessible. The video series demonstrated the point through entertaining content, as opposed to a routine PSA.

Creativity 174

Creativity Small Business Storytelling Travel 174

Communications Conversations

NOVEMBER 30, 2018

And, more bloggers are posting long-form content than in 2014. Whereas, in 2014, it was just 808 words. To look at it another way, in 2014, it took the average blogger 2 hours and 24 minutes to write a blog post. In fact, 21% are publishing monthly or less than monthly–up from 13% in 2014.

Corporate 100

Corporate Survey Trends Blogging 100

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. 10 Pinterest Tips for Smart Brands. The Best and Worst Brands on Social Media In 2014. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . Inside Square’s Winning PR Strategy. When is Flu Season?

Pinterest 45

Pinterest Case Study Instagram Analysis 45

PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Remember your values.

Communications 147

Communications Film Radio Reputation 147

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Plenty of companies in the SaaS industry haven’t realized that they don’t always have to create brand new or original content to grab the attention of the media.

Company 88

Company Strategy Viral Data 88