Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. The post State of Social Q4 2014: Twitter Flies Into Rough Skies appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 93

Agency Trends Marketing Survey 93

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. What remains?

B2C 120

B2C Measurement Video B2B 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. This post was our most viewed in 2014, with more than 2.5 It also attracted the most inbound links.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Can this be repeated? Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. Not even the perky nature of PR professionals can mask the fact that 50 percent of those on the agency side think the same thing. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency. Clients don’t fire PR agencies for lack of creativity.

Creativity 122

Creativity Communications Storytelling Transportation 122

Shift Communications

MARCH 10, 2015

January 2014 : Pure text status updates from brand Pages will be seen less frequently in users’ News Feeds, in favor of more updates from friends. April 2014 : News Feed spam algorithms go into play, penalizing Page posts that are seen too frequently or are link bait/deceptive content. Christopher S.

Facebook 60

Facebook Advertising Advertising Technology 60

Shift Communications

FEBRUARY 11, 2015

To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the year. In our first book in the series, the State of Social 2014 looks back at the last four quarters of social media companies’ earnings reports and SEC filings. What sorts of things will you find?

eBook 60

eBook Social Media Media LinkedIn 60

Communications Conversations

JANUARY 23, 2015

Grey Advertising, AdWeek’s 2014 Agency of the Year, has created a separate work environment–specifically for Millennials–within its New York office called “Basecamp.” For starters, think about the message it sends to the rest of Grey Advertising. Really, I did. And who I am really?

Advertising 60

Advertising Advertising Employee Agency 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Personal insight: What are your passions and how do you spend your free time?

Hotels 86

Hotels Social Media Fashion Agency 86

Stephen Waddington

JUNE 5, 2020

My introduction to AI was the 2014 movie Ex Machina. PR practitioners have gained an invaluable set of skills that allowed them to be key assets in organisations and agencies. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. By Eleonora Terzi.

Healthcare 90

Healthcare Ethics Software SEO 90

5W PR

SEPTEMBER 27, 2019

Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s Most graduates are hired for entry-level positions. According to the U.S. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 139

Study Media Relations Media Measurement 139

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

JANUARY 16, 2015

After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. Advertisers are also able to contribute their own content within the Story. Advertising Social Media advertising Snapchat social media'

Advertising 60

Advertising Advertising Analysis Retail 60

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. Now compare securing media coverage to creating an advertisement.

SEO 60

SEO Software Advertising Advertising 60

PRSay

SEPTEMBER 27, 2016

The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both love their jobs.

Ethics 60

Ethics Advertising Advertising Technology 60

Polaris

NOVEMBER 20, 2014

creative agency. He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.

Storytelling 199

Storytelling Reddit Video Creativity 199

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. Tori Sabourin. Senior Marketing Analyst.

Twitter 60

Twitter Advertising Advertising Facebook 60

Cision

JULY 14, 2016

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. What do you have planned for them?

Travel 120

Travel Agriculture Tourism Internal 120

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. There were a lot of research papers on crisis communication for organizations and government agencies alike. How can you draw a conclusion from Facebook engagement without considering all impacting variables?

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Some public relations agencies make these claims, and they’re often true. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. A great PR program can generate media coverage, but does it drive sales?

Education 120

Education Leadership Viral Consumer 120

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Shift Communications

JULY 31, 2015

LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Let’s see how the dark horse raced in Q2. Looking Ahead: What Does This Mean For You? What should you be doing on LinkedIn?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

APRIL 27, 2015

The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. That’s an impressive number; in 2014, Google processed an approximate 5.7 Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation. Regional Growth. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

The Stalwart Blog

JULY 17, 2014

Every marketing, advertising, or public relations job that you apply for will ask you for sample work because everyone is interested in knowing how your skills can be of help to not only the agency, but more importantly the clients. So why not invest your time into spec writing? Hope you enjoy! . FOR IMMEDIATE RELEASE.

Writing 84

Writing Communications Advertising Advertising 84

Cision

MAY 4, 2015

Here’s How to Participate: Between May 4 and May 12 2014 at 11:59 p.m. Whether you work in public relations or in social media marketing, we want you to step up and participate in our #InnovateNow Hashtag Sweepstakes. What’s at stake? How about some bragging rights and A GoPro! Be sure to include the hashtag #InnovateNow with your response.

Employee 120

Employee Twitter Government Local 120

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Local independent PR agencies, some of which operate across several African markets. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. Freelance PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

MaccaPR

OCTOBER 22, 2014

At last week’s MIMA summit, final keynote speaker Amy Webb of digital strategy agency Webbmedia shared a cleverly concocted look at what’s to come for the latest and greatest(?) — Christina Milanowski (@ChristinaMila) October 15, 2014. My key take-away: please don’t sweat the small stuff. MIMASummit.

Social Media 54

Social Media Media Facebook Conference 54