The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

Karen Freberg

MAY 12, 2017

This has been a program that has been around for years, but has been revamped to include more areas around the world and specific areas within social media (ex. I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). higher education).

Social Media 40

Social Media Education Media Community 40

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. 8) Creativity over productivity. Do you want to be invited to make a prediction for next year?

Social Media 96

Social Media Marketing Media Creativity 96

ImPRessions - Crenshaw Communications

MAY 7, 2020

Are you more interested in e-commerce and technology? Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target.

Retail 245

Retail Twitter Real Estate Trends 245

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. Technology is wonderful. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. Technology is wonderful. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior. McDonald’s wrong-time marketing?

Brand 160

Brand Branding Viral Crisis Management 160

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Top 50 Most Overused Words in Press Releases for 2013. Want to see how to do this for your blog?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 79

Meeting Automotive Media Newspapers 79

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social.

Strategy 52

Strategy Case Study Marketing Energy 52

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 5) Technology isn’t replacing marketers yet. A similarly structured question address technology and marketing roles. 6) More, but not most, senior marketers inclined to mix brand and politics.

Survey 98

Survey B2B Marketing Trade Shows 98

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social.

Strategy 40

Strategy Case Study Marketing Energy 40

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Cision’s Media Research Team predicts video- and image-based content to continue trending over the next year.

Facebook 120

Facebook Media Trends Mobile 120

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Disasters like the 2013 Rana Plaza collapse, which killed over 1,100 workers, brought even more attention to CSR in the garment supply chain.

Media Relations 120

Media Relations Trends Media Corporate 120

The Resolution Blog

AUGUST 1, 2019

There was a realisation from many that read the articles, that they had been targeted based on their social media activity. It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. Baby Boomers are moving reluctantly into retirement age, and technology allows the very youngest generation (I call them Generation App) to make their mark earlier than ever in the marketplace.

Automotive 71

Automotive Meeting Industry Media 71

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

MARCH 24, 2019

There’s a tool for that The market for technology in marketing and public relations is exploding. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

Shift Communications

OCTOBER 19, 2018

The first and most obvious are near real time social media channels. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today. Originally published January 15, 2013; updated October 19, 2018. After all, in actual surfing, the least exciting place to be is behind the wave. What do you do to get ahead of the news?

Transportation 68

Transportation Google Trends Tools 68

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social?

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Meeting buyers where they congregate. Digital matters now more than ever. Is your website up to date?

Marketing 174

Marketing Employee Content Marketing Training 174

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

MAY 22, 2019

Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Because of this, SEO is changing.

SEO 67

SEO How To Google Local 67

Communications Conversations

JULY 27, 2015

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. ” Just look at social media for a moment–just one component of the “digital” in the digital divide.

Newspapers 60

Newspapers Education Social Media Comparison 60

Critical Mention

JUNE 29, 2018

The company also called in some big guns, having Patriots’ tight end Rob Gronkowski, a spokesperson for Tide, record a video for the brand’s social media channels where he talked about the dangers of eating Tide Pods. Consumers erupted in outrage at the ad on social media, criticizing it as racist. We all remember BP.

Crisis 68

Crisis Customer Service Video Financial 68

PR 20/20

JUNE 19, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. The most important aspect to tracking your campaign performance is becoming an expert in the technologies you use to monitor said performance. Step 4: Configure Your Tracking and Reporting Technologies.

How To 81

How To Marketing Analytics Data 81

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 52

Mobile Media Newspapers Local 52