MaccaPR

OCTOBER 3, 2016

According to the Global Reporting Initiative (GRI), a global standard-setting organization and authority on the subject, a corporate sustainability report is a tool that can help your company measure, understand and communicate its economic, environmental, social and governance performance (positive or negative) to its stakeholders.

Corporate 71

Corporate Report Survey Government 71

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

Pinterest 79

Pinterest Measurement Analysis Community 79

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consumer, business or trade media relationships. Old Spice’s "Man Your Man Could Smell Like" video had 49.5 million views on YouTube. Brand engagement.

Social Media 82

Social Media Media YouTube Film 82

Cision

SEPTEMBER 28, 2015

They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium. ” – Journal of Advertising Research 3. “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Take into account what your consumers are searching for.

Social Media 48

Social Media Pinterest Marketing Media 48

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. For example, suppose, in a high-stress workplace where excessively long hours are common (such as long-distance driving or certain high-tech companies), when individuals can use personal systems to measure the physical impact, does the employer have a legal or ethical responsibility to allow a person to rest?

Trends 120

Trends Mobile Web System 120

Communications Conversations

APRIL 8, 2015

The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. And, as those consumer perceptions continue to evolve, the power of PR may evolve with it. So let me get this straight.

Advertising 60

Advertising Advertising Trends Storytelling 60

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Being able to measure and assess influencer marketing ROIs accurately (44%). Guest Post by Taral Patel. Let’s face it. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. The platform has developed a trusted, real-time, safety measurement platform accessible through a mobile phone or smartwatch.

Travel 103

Travel Technology Transportation Airlines 103

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Problem was, none of the influential fashionistas disclosed that they were being paid by the store.

Marketing 120

Marketing Advertising Advertising Measurement 120

Shift Communications

NOVEMBER 19, 2014

At this time, Snapchat was solely consumer-user friendly. October 2013. On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. . “Why would we want to send something that disappears in 10 seconds?”

Brand 148

Brand Branding Sports B2B 148

Bianchi Biz Blog

FEBRUARY 7, 2022

That includes consumer incentives and additional funding for EV charging stations. Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. How long have you been in journalism and how did you get started?

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

That includes consumer incentives and additional funding for EV charging stations. Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. How long have you been in journalism and how did you get started?

Automotive 52

Automotive Meeting Policies Media 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? What works best is demonstrating the measurable benefits and ROI to the organization. In any public relations program, we look for an idea that sticks in the consumer’s mind. Odds are no.

Publicity 120

Publicity Fashion Twitter Advertising 120

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How?

Communications 81

Communications How To Blogging Content Marketing 81

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. Pretty handy, right?

eBook 70

eBook Viral Conference Content Marketing 70

Cision

MAY 8, 2015

New ways to accurately measure and track PR’s value. Ranked fifth on Forbes’ Top 50 Social Media Power Influencers list in 2013 , he has had work featured in many prominent sites, including The Huffington Post, Social Media Examiner and Mashable. Make it easy to consume and you’ll build yourself a great following.

Mobile 120

Mobile Instagram Social Media Trends 120

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Sales is driven and measured by one metric, closed business – revenue. December 2013: Focusing on a Few 2014 Content Marketing Predictions. .’” – Tom Pick | Webbiquity.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives. These are all poor proxies for business outcomes.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130